KFC goes green and gold

KFC goes green and gold
SHARE
THIS



Five KFC stores have stripped away their red and white and gone green and gold in a show of support for the Aussie cricket team.

With four days to go until the first Ashes Test launches at The Gabba, the KFC restaurants wanted to do away with their resemblance to historic cricketing rivals, England.

The five flagship KFC restaurants will remain green and gold throughout the 2013-14 cricket season, and a further 600 stores will support the transformation with staff wearing rebranded uniforms.

KFC will also launch the Green & Gold SkyBox – a KFC restaurant in the sky that will overlook the Sydney Test Match at the Sydney Cricket Ground.

The campaign is supported by PR, TVCs, media partnerships, experiential and social media, with eight TVCs airing on Nine and Ten, ground signage at each Ashes Test Match, and a social competition involving Bucketheads.

Valerie Kubizniak, acting chief marketing officer at KFC, said: “The Ashes ignites a fierce rivalry between England and Australia. We have thousands of Barmy Army fans descending on our shores for the second time this year, and as a proud and long-standing partner of Australian cricket we wanted to create a campaign that would ignite national pride and celebrate this great occasion.”

CREDITS:

Client: KFC; acting CMO: Valerie Kubizniak; group marketing manager: sally Spriggs; Agency: Ogilvy Sydney; creative group head: Shaun Branagan; copywriter: James Blow; art director: Scott Sparks; business director: Scott Chalcraft; account management: Stuart Eaton, Sarah Jayes, Michael Porter; TV production: Rob Spencer, Josh Jenkins, Peter Hackforth; social: Social@Ogilvy; PR: Edelman Australia; branded entertainment: Ensemble; media: Mediacom; instore merchandising: Design Intoto

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]