Cadbury has launched a new product Cadbury Crispello with a Saatchi & Saatchi Sydney created campaign that promotes taking a break from the daily grind.
The campaign introduces a new Joyville icon, a singing bulldog, who signs ‘U Can’t Touch This’ to two women before offering them a Cadbury Crispello.
The new brand campaign sits under the Joyville platform and continues the push to deliver joy proposition.
The campaign includes a TVC, out-of-home, digital, sampling, point-of-sale and PR.
Ben Wicks, general manager of chocolate for Cadbury Australia, said: “We are excited to add another fun TVC to the Joyville stable with the launch of Crispello, continuing to offer our consumers genuine moments of joy.”