JMK has announced that it has signed a joint venture with digital agency Sitback and data agency Zonk to expand its integrated brand and digital offering.

Speaking about the hook up, Julian Martin, CEO of JMK, said: “The communications model is now centered on rich engagement and more rapid behavior change. More and more clients have been seeking the multiple perspectives of brand, digital and data analytics to design and deliver this.  In Sitback and Zonk we have found partners with different skills and common chemistry.  Now with the co-location of our businesess in The Rocks we can deliver this service in a more seamless and immediate way”.

Steve Cuda, CEO of Zonk, added: “Working closely with brand and digital experts is a key part of Zonk’s offering. Our close proximity to the JMK and Sitback teams means we can really analyse what is happening now and know what is possible for their clients.”