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B&T > Media > Ikea to kick off media and PR reviews
Media

Ikea to kick off media and PR reviews

Staff Writers
Published on: 8th February 2013 at 12:21 PM
Staff Writers
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EXCLUSIVE: Furniture giant Ikea is set to fire the starting gun on a pitch for its local media and PR accounts.

The Scandanavian firm has worked with independent agency Match Media for its media strategy for ten years, with MediaCom currently holding the buying duties. Both agencies are understood to be involved.

However, Rebecca Darley, Ikea’s marketing director, told B&T the two accounts could be merged under one agency if the right offer is made.

She said a group of agencies have already been approached about pitching for the work, with the process set to kick off in the next two weeks.

The PR account, currently held by One Green Bean, is also up for review, again with a group of pre-selected agencies asked to pitch for the work, including the incumbent.

Darley said both accounts were being reviewed as part of a regular three-year policy, and there was no stress on the existing relationships with them.

Creative duties are currently held by The Monkeys, and Darley added there are no plans for any major marketing pushes until the winter.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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