How much do you know about Jack?

How much do you know about Jack?

Jack Daniel’s may be one of the top Whiskey choices for Aussies, but how many of you actually know much about the iconic brand?

To celebrate the delicious amber liquid, advertising company Arnold Furnace have developed an interactive online hub so we can see what happens across the ocean in their Lynchburg distillery in Tennessee.

The hub allows the whiskey lovers a chance to virtually wander around America’s oldest registered distillery to learn a little more about what makes Jack Jack.

Arnold Furnace created the hub to bring to light Jack’s values, based on doing things the right way rather than the easy way.

The hub reflects these values and allows the audience to experience a little of the Lunchburg magic this time of year.

“Jack Daniel’s is one of the world’s most recognised and respected brands,” Tom Spicer, executive creative director of Arnold Furnace said.

“From a creative perspective it’s one you love to work on because it shares the same passion for craft as all good creative departments and it’s fair to say this has been a labor of love for the agency and all our partners.”

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]