Freedom Foods has appointed AnalogFolk as its lead creative agency without a formal pitch.
The appointment will see AnalogFolk handling the brand, digital and social strategies as well as the communications for Freedom Foods’ cereals, snacks and beverages, with its first campaign breaking this winter.
“Freedom Foods is at a really exciting point of brand growth,” Rebecca Carson, Freedom Foods GM marketing and commercial, said.
“We were looking for a partner who not only truly understands our brand, but also has the ability to develop strategically grounded BIG ideas and strong digital expertise. We are thrilled to partner with AnalogFolk.”