Clemenger BBDO Melbourne and MLC have released a TVC and print advertisements to supplement their ‘Let’s Save Retirement’ campaign.
The interactive exhibit presenting retirees as endangered species was open to the public last week at the Australian Museum in Sydney.
Clemenger will follow up this unusual live instalment of the campaign with print and television advertisements.
The TVC depicts a retired couple enjoying their retirement inside one of the "live" museum dioramas, with a forlorn grandfather lamenting the extinction of a leisurely retirement.
The print ads are similarly themed, with retirees enjoying golf and tennis within their exhibits, accompanied by the slogan “Don’t let retirement become a thing of the past.”