Being playfully chased by a cloud through the glorious northern NSW bush land and getting caught in a refreshing rain shower are just some of those moments where you appreciate all the little things around you.
Mount Franklin’s new campaign invites Australians to experience these pure and feel-good moments every day.
With 15, 30 and 45 second adverts created by McCann, the premium spring water is back on telly in a delicious advert that makes us want to dance in the rain.
Teaming up together, Exit Films and Fin Design and Effects developed the cloud, mimicking that of a normal bit of sky fluff but allowing it to have a unique shape and playful personality.
The simplicity and gorgeousness of Australia’s nature is synonymous with Mount Franklin and the use of Bill Wither’s ‘Ain’t no sunshine’ just heightens the feel-good factor.
Alongside the advert launched on Sunday, the campaign will be supported through advertising on YouTube, in cinemas and magazines , as well as through a national social media campaign and in-store point-of-sale.
“With this spot we wanted to capture the purity and refreshment of Mount Franklin as Australia’s premium spring water in a beautiful and unique way,” Anne Joly, senior brand manager at Coca-Cola Amatil, said.
“The return of ‘Mount Franklin’ to screens comes at a peak time for the brand with summer and our sponsorship of the Australian Open 2014 in full swing.”
Check out the advert below.