Feel good with Mount Franklin

Feel good with Mount Franklin

Being playfully chased by a cloud through the glorious northern NSW bush land and getting caught in a refreshing rain shower are just some of those moments where you appreciate all the little things around you.

Mount Franklin’s new campaign invites Australians to experience these pure and feel-good moments every day.

 With 15, 30 and 45 second adverts created by McCann, the premium spring water is back on telly in a delicious advert that makes us want to dance in the rain.

Teaming up together, Exit Films and Fin Design and Effects developed the cloud, mimicking that of a normal bit of sky fluff but allowing it to have a unique shape and playful personality.

The simplicity and gorgeousness of Australia’s nature is synonymous with Mount Franklin and the use of Bill Wither’s ‘Ain’t no sunshine’ just heightens the feel-good factor.

Alongside the advert launched on Sunday, the campaign will be supported through advertising on YouTube, in cinemas and magazines , as well as through a national social media campaign and in-store point-of-sale.

“With this spot we wanted to capture the purity and refreshment of Mount Franklin as Australia’s premium spring water in a beautiful and unique way,” Anne Joly, senior brand manager at Coca-Cola Amatil, said.

“The return of ‘Mount Franklin’ to screens comes at a peak time for the brand with summer and our sponsorship of the Australian Open 2014 in full swing.”

Check out the advert below.


Please login with linkedin to comment

Latest News