B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Fairfax looks to lure advertisers to insert mags with new campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Fairfax looks to lure advertisers to insert mags with new campaign
Advertising

Fairfax looks to lure advertisers to insert mags with new campaign

Staff Writers
Published on: 26th November 2013 at 1:09 PM
Staff Writers
Share
2 Min Read
SHARE

Fairfax Media has launched a new campaign which it says highlights "the premium, hard-to-reach audience its newspaper inserted magazines portfolio provides to advertisers".

The campaign will look to champion Fairfax’s newspaper inserted magazines stable, which includes Good Weekend, AFR Magazine, BOSS Magazine, Sunday Life, Life & Leisure Luxury and Life & Leisure The Sophisticated Traveller .

Fairfax said the portfolio reaches an audience of 1.7 million Australians “who like to spend”.

Group Sales Director Ed Harrison said: "Our newspaper inserted magazine portfolio delivers high value to advertisers, and our magazines enjoy an avid audience who are actively engaged in the content they read and the brands they are exposed to in them."

Ahead of the campaign, Fairfax  conducted an independent reader panel to gain a better understanding of audience engagement and how that relates to advertisers and brands.

The Fairfax research found that:

– More than 50% of readers believe Fairfax’s newspaper magazines brands add credibility to advertising.

– Almost 70% of readers have taken action as a result of seeing an ad in one of Fairfax’s magazines

– More than 50% said Fairfax’s magazines influence them to read/buy the paper

– Over 70% said the magazines inspire them and give them ideas about things to think about, talk about and do.

“Our research shows that our magazine audience is high net-worth, allowing advertisers to connect with a premium audience who have money and like to spend it on the brands that advertise within our titles. Our magazines also influence purchase of the host newspaper because of the high engagement with our quality, award winning journalism,” added Harrison.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?