Fairfax adopts one brand to unite them all strategy

Fairfax adopts one brand to unite them all strategy
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Fairfax Media is tidying up its commercial property media assets across print and online and uniting them under a common brand – Commercial Real Estate.

The business will be part of the Financial Review Group and operate across The Australian Financial Review and BusinessDay in The Sydney Morning Herald and The Age.

“In the coming months, we will deliver a single sales point of contact and seamless integration of our products and services across the Fairfax portfolio,” Financial Review Group chief executive officer and publisher, Brett Clegg, said.

“This past year we have been taking feedback from our advertising partners about how to best meet their needs. We have now responded with this emphatic and transformative move, which is a major development for Fairfax and the commercial real estate industry,” Clegg said. Fairfax will be working closely with clients to deliver unique bundled and integrated advertising packages under the expanded Commercial Real Estate brand.

Fairfax has begun a search for someone to head up the business.

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