‘Everyone wins at ALDI’ is the newest campaign to come from creative agency BMF, featuring ALDI spokesperson and motivational speaker, Jimmy Masters.
Masters shows everyone how they can achieve that winning feeling simply through purchasing any of ALDI’s 150 award winning products.
“It’s important for people to know ALDI isn’t just low prices, but outstanding quality as well,” Phillip Sicklinger, creative director for ALDI, said.
“We can personally testify that after spending time with Jimmy and eating ALDI award winning products while working on the campaign, we feel like winners ourselves.”
Sam Viney, ALDI spokesperson, added: “If the advertising industry has taught us one thing, it's that you can never have too many awards. This campaign celebrates our array of award winning products, in a unique and entertaining way.”
The campaign launched last Thursday and will run across media planned and bought by Maxus and the TVCs will be supported by cinema, outdoor, radio, website, digital display, in-store and catalogue.
Check out the adverts below.