'Do nothing' to Save the Children
Australians are being asked to ‘Do Nothing’ to help support Syrian children impacted by war.
Created by Isobar Melbourne, ‘Do Nothing’ challenges Aussies to make one small change – such as forgoing take away coffee for a week or spending a night in – and donate the leftover money to Save the Children.
Funds raised through ‘Do Nothing’ will help fund Save the Children’s work including running education and emotional support campaigns, providing polio and other vaccines, providing blankets and daily food rations.
“Doing nothing is such a simple way to make a massive difference in the biggest humanitarian crisis of our generation,” Cameron McPherson, marketing and direct channels manager for Save the Children, said.
“Giving up $100 or staying in for a night is enough to provide three sets of children’s winter clothes while $16 or not buying take away coffee for a week could give safe drinking water to 800 people for one day.”
Isobar designed a website, outdoor advertising, social media ads, corporate packs and banners and produced a TV ad for the campaign.
Isbar’s managing director Konrad Spilva said the campaign was a big team effort.
“Everything came together so quickly because everyone gave up their time and talent to a really worthwhile cause,” Spilva said.
“Tex Perkins and Felix Riebl from the Cat Empire helped by producing the voice over and a unique soundtrack for the campaign video, while Mitchells and Gravia Media secured valuable media placements.”
http://www.youtube.com/watch?v=CKvMV-lWDfM
CREDITS: CLIENT: Save the Children AGENCY: Isobar Melbourne Creative Director: Rob Barnett Copywriter: Emma Park Art Director: George McQueen Designers: Trent Roberts & Oli Stubbs Group Account Director: Olivier Laude Account Director: Briana Lacy Producer: Kara Bombell Planners: Andrew Yeoh & Matt Sim Developers: Nilay Shah & Sam Bruno POST PRODUCTION: Director: Dominic Allen Producer: Marteen Burger Sound Design: Greg Cheesman Sound Design Edit & VFX: Nathan Kaso Colour Grade: Fergus Hally Mastering & Dispatch: Tim Melville MEDIA: Mitchells and Gravia Media
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