Every week Naked Communications' Andrew Reeves scours the web for all things digital, quirky and innovative and presents it in bite-sized portions.
How Much Do You Really Love Advertising?
That’s the question that TBWA Istanbul posed of its internship applicants when they signed up for their programme this year. Instead of taking their responses on face value though they brought in some EEG gear and monitored their brain activity while exposing them to a range of advertising. The 5 of 500 with the greatest passion got the job. If it was me I would have failed – advertising really isn’t that cool! Check it out here.
A Visual Guide to KickStarter Projects
Sometimes businesses that are quite new feel like they have been around forever. That’s why it’s quite sobering to explore a tool like Project Kick – an interactive infographic style depiction of all the funded KickStarter projects the site has helped in its relatively short, but significant history. Which category most often exceeds funding goals? Table top games. How much money has been invested in ideas based in LA? $113M. Some useful stats and stuff here for future inventors.
Wearable Prosthetics Make Dancers’ Movements Musical
In a project that blurs the fields of art, technology and design, the McGill University has developed a digital musical instrument that can be worn by dance performers in order to augment their movements. By creating an instrument that is activated by gesture and which can also be worn, the dancers integrate the instruments into their movements; combing gesture and interpretation into the performance whilst at the same time creating sonic outputs.
A Quick Scan Weeds Out True Fans From Fakes
There is quite often a discrepancy between what we say, and what we do. So what better way to assess if a music lover really is a fan of an artist than to scan their other brain (their mobile) to see if they really do have the music they proclaim to be a fan of. Billboard magazine used this thinking to offer free copies of their magazines, but only to those people who could prove they were real fans of the artists on their covers. See it here.
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The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]