Digital Degustation
Every week Naked Communications' Andrew Reeves scours the web for all things digital, quirky and innovative and presents it in bite-sized portions.
How Much Do You Really Love Advertising?
That’s the question that TBWA Istanbul posed of its internship applicants when they signed up for their programme this year. Instead of taking their responses on face value though they brought in some EEG gear and monitored their brain activity while exposing them to a range of advertising. The 5 of 500 with the greatest passion got the job. If it was me I would have failed – advertising really isn’t that cool! Check it out here.
A Visual Guide to KickStarter Projects
Sometimes businesses that are quite new feel like they have been around forever. That’s why it’s quite sobering to explore a tool like Project Kick – an interactive infographic style depiction of all the funded KickStarter projects the site has helped in its relatively short, but significant history. Which category most often exceeds funding goals? Table top games. How much money has been invested in ideas based in LA? $113M. Some useful stats and stuff here for future inventors.
Wearable Prosthetics Make Dancers’ Movements Musical
In a project that blurs the fields of art, technology and design, the McGill University has developed a digital musical instrument that can be worn by dance performers in order to augment their movements. By creating an instrument that is activated by gesture and which can also be worn, the dancers integrate the instruments into their movements; combing gesture and interpretation into the performance whilst at the same time creating sonic outputs.
A Quick Scan Weeds Out True Fans From Fakes
There is quite often a discrepancy between what we say, and what we do. So what better way to assess if a music lover really is a fan of an artist than to scan their other brain (their mobile) to see if they really do have the music they proclaim to be a fan of. Billboard magazine used this thinking to offer free copies of their magazines, but only to those people who could prove they were real fans of the artists on their covers. See it here.
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Latest News
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What’s That? New Cannes In Cairns Speakers? Oh Yes, There’s More!
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Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
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Report: Print Readership In Australia Has Halved Since 2016
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The Australian Olympic Committee Urges Aussies To ‘Have A Go’ Via M&C Saatchi
This ad urges us to get into the Olympic spirit sans lighting a large cauldron & throwing javelins at the neighbours.
Nazeem Hussain Mistaken For Waleed Aly In TV Listing Fail
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Coke’s Customisable Pride Bottle Won’t Let You Add The Word ‘Lesbian’, But Will Let You Put ‘C*ck S*ckers’
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First Group Of Judges Revealed For B&T’s Best Of The Best Awards
Best Of The Best awards adland's finest. Although, whoever invented the Nutella cronut deserves an honourable mention.
Tuesday TV Wrap: Home And Away Tops Entertainment, But Ninja Warriors Beats MasterChef & Big Brother
Much like alcohol and a daily dose of Metamucil, Home and Away is just the gift that keeps on giving, isn't it?
TV Reporter’s Vox Pop Ruined By Man Repeatedly Throwing Up
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Aussie Cannes Young Lions Team Win Gold In Cannes Lions Live Media Competition
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Melinda Geertz Steps Down As Leo Burnett CEO, Emma Montgomery To Take Reins
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As a tip, a Cannes Bronze Lion can become far more prestigious with a can of gold-coloured spray paint from Bunnings.
Cresta’s Awards See Upturn As Ad Spend Starts To Return
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Ashley Madison Shifts From Shock To Female Empowerment
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72andSunny APAC CEO Chris Kay Named Saatchi & Saatchi UK CEO
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Facebook Announces Plans For World’s Largest Shoppable Social Media Platform
Gerry Harvey meanwhile has sworn to build his own social network in retaliation to Facebook stepping on his turf.
Clems Melbourne Snares Charlotte Stevens To Head Myer Business
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Microsoft Reaches $US2 Trillion Value As Apple Eyes $US3 Trillion
Do you ever regret not studying computer science at uni? Probably not... but perhaps you should.
Facebook’s VR Ad Play Hits A Snag
VR still hasn't truly taken off yet and we blame that awful Ready Player One film.
Reports: Google Draws The Ire Of EU (Again)
B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.
PubMatic Secures Data Partnership With HYP Technology
Think of data partnership news as being similar to celebrity hook-ups, just without weird combined names like Bennifer.
Publishers Cash In On EOFY Sales
Where are these same sales when you have to buy gifts for loved ones during Xmas, we ask?
Flybuys & The Trade Desk Help Connect Online & Offline Sales With New Partnership
Connecting online and offline data can now be as easy as serving a Woolies roast chook for dinner with this new deal.
Household Targeting’s Role In The Cookieless Future
Are you braced for a cookieless future? Thankfully it doesn't require hoarding loo rolls or building a fallout shelter.
Cartelux Extends Agreement With MINI
This should come as good news for all 'Small Car Only' car spots in shopping centres.
“Bots Are Programmed To Sell, Not Care!” AI & Algorithms Roasted In Creepy Robot Ad For US Travel Brand
If The Terminator taught us anything, it's not to start a fight with the robots.
