Watch Eggs Hatch Live
What better way to make people fall in love with chickens (and free range eggs) than to see live chicks hatching? This is what ethical egg producer The Happy Egg Company and Naked Communications London have produced just in time for Easter. Called ‘Chick-Cam’, they created a live stream following the incubation and hatching of 17 eggs. The live stream ran for four days on The Happy Egg Company’s blog alongside live interviews, daily updates and prizes.
Band Creates Music Piracy Poll to Promote Album
After being given a billboard in Times Square as part of a licensing deal, Brooklyn band Ghost Beach have utilised it to spark discussion on music piracy (and promote their album). The billboard flashes the words “criminal”, “robbery”, “freedom” and “progress” next to the static phrase “music piracy is”, prompting people to share their opinion. People can tweet their support for either side, #artistsforpiracy or #artistsagianstpiracy, and the results then appear on the website artistsvsartists.com right next to the choice to either purchase or pirate their new album. Clever.
Device Turns Any Speaker into an MP3 Dock
Most people have a bunch of old speakers lying dormant around the house superseded by technology. A new Kickstarter project has figured out a way to make them useful again with a device that essentially turns them into a portable MP3 docking station. Called ‘The Vamp’, the device plugs into any speaker by the left/right audio jacks found at the back and powers them. It then synchs wirelessly to your MP3 player via Bluetooth.
HP Create Giant Crowd Surfing Photo Ball
To reinforce their positioning “Making Memories Last”, HP has created a giant ‘crowd surfing’ Photoball that captures and transmits photos at music festivals as it bounces around the crowd. With a built in HD camera and Wi-Fi antenna, the ball broadcasts photos to a festival big screen and to the brand’s Facebook wall in real time. Festival goers can also print the photos at printing stations set up inside the festival.
Pay With Your Fingerprint
Just when you thought credit card payments couldn’t get much more convenient with NFC technology, a startup called Paytango is doing away with cards altogether. The service allows users to synch their credit card details to their fingerprint negating the need to carry credit cards. To make a purchase, all users have to do is scan their fingerprint at participating stores.
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Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]