Watch Eggs Hatch Live
What better way to make people fall in love with chickens (and free range eggs) than to see live chicks hatching? This is what ethical egg producer The Happy Egg Company and Naked Communications London have produced just in time for Easter. Called ‘Chick-Cam’, they created a live stream following the incubation and hatching of 17 eggs. The live stream ran for four days on The Happy Egg Company’s blog alongside live interviews, daily updates and prizes.
Band Creates Music Piracy Poll to Promote Album
After being given a billboard in Times Square as part of a licensing deal, Brooklyn band Ghost Beach have utilised it to spark discussion on music piracy (and promote their album). The billboard flashes the words “criminal”, “robbery”, “freedom” and “progress” next to the static phrase “music piracy is”, prompting people to share their opinion. People can tweet their support for either side, #artistsforpiracy or #artistsagianstpiracy, and the results then appear on the website artistsvsartists.com right next to the choice to either purchase or pirate their new album. Clever.
Device Turns Any Speaker into an MP3 Dock
Most people have a bunch of old speakers lying dormant around the house superseded by technology. A new Kickstarter project has figured out a way to make them useful again with a device that essentially turns them into a portable MP3 docking station. Called ‘The Vamp’, the device plugs into any speaker by the left/right audio jacks found at the back and powers them. It then synchs wirelessly to your MP3 player via Bluetooth.
HP Create Giant Crowd Surfing Photo Ball
To reinforce their positioning “Making Memories Last”, HP has created a giant ‘crowd surfing’ Photoball that captures and transmits photos at music festivals as it bounces around the crowd. With a built in HD camera and Wi-Fi antenna, the ball broadcasts photos to a festival big screen and to the brand’s Facebook wall in real time. Festival goers can also print the photos at printing stations set up inside the festival.
Pay With Your Fingerprint
Just when you thought credit card payments couldn’t get much more convenient with NFC technology, a startup called Paytango is doing away with cards altogether. The service allows users to synch their credit card details to their fingerprint negating the need to carry credit cards. To make a purchase, all users have to do is scan their fingerprint at participating stores.
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me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]