B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • NRL
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • The Growth Distillery
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Digital Degustation
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Uncategorised > Digital Degustation
Uncategorised

Digital Degustation

Staff Writers
Published on: 12th March 2013 at 9:55 AM
Staff Writers
Share
3 Min Read
SHARE

 

Dove Create a Trojan Horse for Photoshop Retouchers

Dove, the champions of real beauty, have devised a cunning scheme to take action against photo retouching. Targeting Photoshop users, they’ve promoted the ‘Beautify Photoshop Action’ – a script to automatically achieve blemish free skin on images. When activated, the script deletes all retouching made earlier to the image and displays the message “don’t manipulate our perceptions of beauty.”

http://www.youtube.com/watch?v=m0JF4QxPpvM

 

Cinema Audience Freeze in Homeless Charity Stunt

Dishing out a bitter dose of perspective, FiftyFifty, a German non-profit, is showing moviegoers what it’s actually like to freeze by turning the cinema’s air-conditioning down to 8 degrees. Synched with a mini documentary about Berlin’s homeless on screen, after experiencing the cold, the audience are prompted to look to the rugs they have been provided with and scan a QR code to donate. For more click here. 

 

How Would You React if You Walked in on a Murder?

Another week another ‘reality’ brand video gone viral. This week – a murder. A lift is set up with two actors. One strangling with an electric cord and the other gasping for help. The unsuspecting public, react in various ways including, fighting, calling the police, and walking away. The video is designed to promote the new film Dead Man Down and the viral success alongside the obvious danger faced by all parties proves that ‘reality’ isn’t a mandatory when it comes to reality brand videos.

 

Clothing with Bluetooth Tracking Devices

If you leave a jacket in a public place you probably won’t see it again. This may no longer be the case. Designer Asher Levein has introduced a range of clothes with embedded Bluetooth trackers synched with an iPhone app. Press locate on your phone and if you’re within audible distance you’re jacket will sound.If you’re outside of the range you’ll be given GPS coordinates. For more click here. 

 

Facebook News Feed Update Could Force Marketers to Pay More

Facebook have announced a redesign of their news feed. The feed will be much larger in size and will enable people to choose different filters to display such as just photos, just videos or, critically for marketers, just friends. Whilst there is an option to filter for ‘just following’, where users can filter to see all brand page updates, if the ‘just friends’ feed gains popularity, marketers will be forced to pay to reach all people who have liked their page. For more on this click here. 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?