Dove Create a Trojan Horse for Photoshop Retouchers
Dove, the champions of real beauty, have devised a cunning scheme to take action against photo retouching. Targeting Photoshop users, they’ve promoted the ‘Beautify Photoshop Action’ – a script to automatically achieve blemish free skin on images. When activated, the script deletes all retouching made earlier to the image and displays the message “don’t manipulate our perceptions of beauty.”
Cinema Audience Freeze in Homeless Charity Stunt
Dishing out a bitter dose of perspective, FiftyFifty, a German non-profit, is showing moviegoers what it’s actually like to freeze by turning the cinema’s air-conditioning down to 8 degrees. Synched with a mini documentary about Berlin’s homeless on screen, after experiencing the cold, the audience are prompted to look to the rugs they have been provided with and scan a QR code to donate. For more click here.
How Would You React if You Walked in on a Murder?
Another week another ‘reality’ brand video gone viral. This week – a murder. A lift is set up with two actors. One strangling with an electric cord and the other gasping for help. The unsuspecting public, react in various ways including, fighting, calling the police, and walking away. The video is designed to promote the new film Dead Man Down and the viral success alongside the obvious danger faced by all parties proves that ‘reality’ isn’t a mandatory when it comes to reality brand videos.
Clothing with Bluetooth Tracking Devices
If you leave a jacket in a public place you probably won’t see it again. This may no longer be the case. Designer Asher Levein has introduced a range of clothes with embedded Bluetooth trackers synched with an iPhone app. Press locate on your phone and if you’re within audible distance you’re jacket will sound.If you’re outside of the range you’ll be given GPS coordinates. For more click here.
Facebook News Feed Update Could Force Marketers to Pay More
Facebook have announced a redesign of their news feed. The feed will be much larger in size and will enable people to choose different filters to display such as just photos, just videos or, critically for marketers, just friends. Whilst there is an option to filter for ‘just following’, where users can filter to see all brand page updates, if the ‘just friends’ feed gains popularity, marketers will be forced to pay to reach all people who have liked their page. For more on this click here.
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Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]