Mediacom has retained Carlton United Breweries (CUB) multi-million dollar media account.

Mediacom’s grip on the CUB account has been closed as it sees off competition from PHD and Carat following a pitch which was called in July.

The renewal of contract will see Mediacom hold the account for another three years. The agency has held the account for more than 20 years.

Peter McLoughlin, CUB marketing director, said in a statement: “This will ensure we get the best value for every dollar we spend on media and that Mediacom will be in a position to work alongside our other agencies to deliver truly integrated and aligned 360 degree marketing.”

“The calibre of submissions meant this was an extraordinarily difficult decision, however I’m thrilled we’ll be able to continue working with Mediacom.”

In July CUB brought to a close its long-running digital pitch, splitting duties between Clemegner BBDO Melbourne and SapientNitro.