CumminsRoss keeps CGU
CumminsRoss has retained the CGU Insurance advertising account following a competitive pitch process.
CGU Insurance has been with CumminsRoss since the agency’s launch in 2011, following chief executive Sean Cummins from Cummins & Partners.
Cummins was the mastermind behind the CGU ‘Bill the Alpaca Breeder’ campaign (below).
CGU’s Chris Jackson said the brand pitched its business to the Melbourne market because it plans to invest in an above-the-line advertising campaign in 2014.
“The competitive pitch process saw some impressive creative work from Melbourne’s leading agencies. The breadth of talent in the marketplace is inspiring and this made our decision a difficult one,” Jackson, national manager of brand and corporate communications, said.
“CumminsRoss delivered a compelling translation of our brand positioning which we are confident will resonate strongly with our customers, partners and our people.”
Cummins added: "This is the first time we've had a chance to work with a company who has created a platform built from the ground up, so every agency was starting from scratch and we feel fortunate we got over the line.”
“With the calibre of agencies we were up against, at no time did we feel like a sure thing. But we've created a campaign that we hope will be one that lasts many many years and we're very proud of it. We look forward to starting afresh with CGU."
Please login with linkedin to comment
Latest News
Remote Controlled Volkswagen Toy Car Delivers Euro Game Ball & Social Media Can’t Get Enough
This stunt proves a great idea will usurp a massive budget every time. Although blowing massive budgets is far more fun.
Sunday TV Wrap: Nine’s News & Celeb Apprentice Top Rankings, But Seven Steals The Win Overall
There's no better place to be on a Sunday than on the couch in your PJs & Uggs. Just remember not to go out in public.
“Come The F@ck On!” Fury As Man Charged $18 For Two Ice-Creams As Flake Shortage Grips UK
It's not one but two sweary headlines on B&T today. Let's say the office swear jar is starting to look f@cking full too.
“Repeat, This Is Not A Joke!” Adani Releases Climate Action Corporate Video!
As a warning, this could get the blood boiling. Unless you're one of those horrendous climate denying pains in the arse.
Facebook Joins Forces With Lifeblood To Launch New Blood Donations Feature
Facebook unveils important blood donating deature. But don't worry, it already knows if you're A, B, AB negative or 0.
Twilio Segment Launches Journeys To Help Marketers Improve Personalisation
Is your marketing personalistion proving as popular as being sneezed on on public transport? Well, don't blow this off.
New Zealand’s Favourite Ad Revealed
It's a public holiday in many parts of Australia today, hence why B&T's made the editorial decision to run any old shit.
Google Pays “Undisclosed Sum” For Amateur iPhone Shot Of A Seagull Eating A Chip For Latest Campaign
There is NOTHING worse than swooping seagulls stealing your hot chips. Well, aside from clowns or Tony Abbott, that is.
It’s Time To Refocus Customer Experience In The Era Of Risk
You could spend the Queen's Birthday holiday scoffing $1 hot dogs at IKEA or enriching the mind with this probing piece.
After 12 Months Of Lockdown, NSW Youngbloods Return With First Event Of 2021
Judging by this Youngblood industry event, adland's relationship with the booze industry appears as rock solid as ever.
Influencer Exposed For Faking Business-Class Flight
Admittedly, B&T has never faked a busines-class flight, however, we often fake a mile-high club.
“I Won’t Come To Your Workplace & Start F@cking With You!” TV Reporter Unloads On Hecklers During Live Cross
One of the many tribulations of a live TV report has to be members of the public trying to get their heads on the telly to the chagrin of the reporter and crew. Well, British telly hack Callum Watkinson was having none of it when he found himself on the end of some unwanted attention […]
A Naked Shane Jacobson Saves Water For Sydney Water
If it's got Shane Jacobson you're guaranteed good fun. Well, maybe not 'Charlie & Boots' which was f@cking terrible.
Aussie Eco-Soap Company ‘Single Use Ain’t Sexy’ Makes Big Debut With Crowdfunding Campaign
Would you like something more sustainable on your pits, goolies or general orifi? This eco-soap company may rate.
Software Giant Refuses To Pay Queer Artist For Their Work As Part Of Pride Month Campaign
Software giant in strife for not paying queer artist. And, as you'll read, it's not one of the usual software giants.
Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-Conscious Shopping
The TWOOB appears to be Australia's answer to the Croc. Yet, that's not to infer it's taking the UGG's hideous title.
Visit Sunshine Coast Hires New Head Of Marketing
Visit Sunshine Coast hires new head of marketing. Insists wearing a Maroons jersey & loving Powderfinger not essential.
“You’re All Creeps!” Hunky Channel Seven TV Reporter Inundated With Female Admirers (But Are The Comments Kosher?)
This poses the serious question: should only attractive people appear on TV? And it's an unequivocal 'yes' from B&T.
GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
Nike Misspells Own Name In Embarrassing Sneaker Mix-up
Nike's just one of those brands that never seems to put a foot wrong. So this cock-up's a wonderfully refreshing change.
Kyle Sandilands Reveals He Turned Down $1.4 Million To Appear On 10’s ‘I’m A Celeb…’
To be on 'I'm a Celeb...', it seems you only need to know, have slept with or lived on the same street as a celebrity.
Hinge And Uber Combine To Help Connect Single Dog Owners
Apparently a dog is one of the best things to add to your dating profile. Well, apart from a mansion and a Ferrari.
REMINDER: Entry Deadline For Women In Media Awards Is Fast-Approaching!
Female? Work in media & advertising? Is your work often considered "the boss" or "the bee's knees"? Enter here & pronto.
Visa Announces Natalie Lockwood As New APAC Marketing VP
Do you own four maxed-out Visa cards? You could blame Natalie Lockwood or you could blame internet shopping & Uber Eats.
Liberal Politician Threatens To Sue The Chaser
It appears you can be sued for making jokes about politicians. Hence why B&T has refrained from making any jokes here.
Sydney Swans Raise Bowel Cancer Awareness Alongside The Jodi Lee Foundation
Nothing says "bowel health" like a diet of fresh fruit & veggies. Sadly, however, that doesn't include lychee daiquiris.
Ampol Launches Fundraising Campaign With The Smith Family
Great to see a petrochemical company with a good heart. Helps distract from all that "global warming" press, doesn't it?
Fashion Brands P.E Nation And Camilla Called Out After Wheelchair Runway Fail
It wouldn't be a Fashion Week without controversy. This time, however, it's nothing to do with everybody not eating.
Kleenex Exhibits Care In ‘Real Softies’ Via electriclimefilms And R/GA
Once again, toilet paper is hogging the headlines. And if COVID's given us anything marvellous, it's given us that.
BWS Brings Convenience To Aussies Via M&C Saatchi Sydney & Dentsu
Here's some terrific new work for BWS. Still, let's be honest, even if it was godawful we'd still shop there regardless.
