CUBED and FedUni tell students “We've got your back”
Federation University Australia (FedUni) and CUBED Communications have mashed their heads together to develop a campaign that lets Victorian students know they have their backs for the often daunting future decisions.
ATAR results for Victorian students can often be a worrisome wait and unfortunately sometimes devastating if you don’t get the results you expected.
FedUni and CUBED developed the campaign to help students with decisions about their future, creating an integrated multimedia campaign where FedUni helps provide the support many students may need.
The campaign informs year 12 students they can get help to make their course preference choices at the Info Day on Wednesday, December 18.
“Results time can be confusing for students,” Phillip Crone, manager of marketing and communications at FedUni said.
“If they’re thinking of changing their preferences and not sure what to do, coming along to our Info Day is a great way to get practical advice on what their options are and an understanding of what’s out there.”
The key theme of the campaign is “We’ve got your back”, promoting the campaign across ads, print and online with a student taking the “leap of faith”.
“We focused on the insight that, for a year 12, choosing what to study is a leap of faith – and that leap is easier knowing that someone will catch you,” Bruce Williams creative director at CUBED Communications said.
Info Day is on December 18 at both the Mt Helen and Gippsland Campuses, Victoria from 11am to 3pm.
Year 12s can learn more or register at here.
Credits: Client: CUBED Founding Partner: Mike Chuter Creative Director: Bruce Williams Senior Account Manager: Kate Hindley Account Manager: Eric Chew Art Director: Francis Bourke and Carmel Gohar Copywriter: Cate Lane and Renée Turner Retoucher/Finished Artist: Dave McGovern Production Manager: Rachel Kelly Federation University Australia Manager, Marketing & Communications: Phillip Crone Marketing & Communications: Simone Byrne and Renee Price SceneOn (Production) Director: Matt Holcomb Producer: Trevor Holcomb Executive Producer: Andrew Coyle Director of Photography: Shelly Farthing-Dawe Composer: Nathan Goble VFX: Paul Mitchell Colourist: Fergus Hally
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