Full service US-based media agency, CP+B, has appointed former Sydney-based creative director of The Monkeys, Jay Gelardi, as executive creative director.
Hiring Gelardi comes on the heels of Evan Russak’s appointment to executive director of digital and aims to reinforce CP+B’s commitment to strengthening its digital offerings.
“The Digital ECD is a critical role at CP+B,” Ivan Perez-Armendariz, executive vice president and chief digital officer at CP+B, said.
“We're at our best when it's filled with someone that has made the choice to live and breathe digital 100% of the time. Jay is someone who really understands that the book of advertising conventions is being rewritten almost on a daily basis. We are thrilled that he is here to help us continue to rewrite that book.”
Gelardi was appointed as digital creative director at The Monkeys in 2011 from Agency Republic London.