Love it or cringe at it, the month of mos is creeping up on us once again – and so a new campaign to kick off the annual Movember has been launched.
Generation Moustache, or Gen Mo, is the concept designed to rally the troops to join the fight for men’s health and to grow – or support the growth of – a moustache.
Melbourne agency Urchin Associates is responsible for the creative for the campaign.
Travis Garone, from Urchin, said: “The Movember movement stands for change and the idea behind Generation Moustache is to capture the spirit and commitment the Movember community has to changing the face of men’s health.
“This year, we are asking people to crank up the volume, make some noise and fly the flag for men’s health by fighting the good fight. I like to think of Gen Mo as positive revolutionaries.”
The campaign creative will be rolled out across movember.com as well as on billboards, social and traditional media.
Movember was conceived in Melbourne in 2003, when 30 moustaches were grown. Last year, more than one million moustaches were grown around the world.
Please login with linkedin to comment
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]