BMF appoints new communications director

BMF appoints new communications director

BMF have appointed Luciana Borges to the new role of communications director.

She moves over from independent agency Shackleton in Spain where she also held the position of communications director.

Full release below.


BMF has appointed Luciana Borges to the new role of communications director, reporting to Dominic Stinton, BMF chief executive officer.

Borges joins the agency, with 8 years of experience, and will take responsibility for internal and external communications of the agency, with the aim of further enhancing its brand reputation nationally and internationally.

Most recently, Luciana Borges held the communications director position at independent agency Shackleton, Spain – currently ranked No. 1 in creativity for the last 4 years in Spain according to the Big Won Report and three consecutive years named Agency of the Year in Cannes Direct Lions.

Borges is Brazilian, has a Bachelor degree in Law and Master degrees in both Political Action and Business Communication. With an extensive international background and fluent in three languages (English, Spanish and Portuguese), Australia happens to be the third continent where she works.

Dominic Stinton, chief executive officer at BMF, said: “I’m delighted to welcome Luciana onto the team. She will bring great experience, vision and a truly creative approach to our communications strategy.”

"BMF’s bold, brave and award-winning campaigns captured my attention. I’ve come across the world to join BMF because it is a first-class agency known for its effectiveness, creativity and integration capabilities. It has the ambition of becoming globally influential and I am thrilled to be part of making that happen,” said Luciana Borges.

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