B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • WPP
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • ARN
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: BD goes natural for Mars Petcare
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > BD goes natural for Mars Petcare
Advertising

BD goes natural for Mars Petcare

Staff Writers
Published on: 19th September 2013 at 11:12 AM
Staff Writers
Share
1 Min Read
SHARE

BD Network is behind a rebrand for Mars Petcare’s Nutro Natural Choice pet food.

The rebrand features a new look, new positioning, new packaging, and new pet food varieties in the Nutro range.

Jess Hoare, associate brand manager at Nutro Natural Choice, said: “We believe the new campaign will help us deliver our message of Proven Natural Nutrition to even more Australian pet owners and retailers. Our new packaging and new look will make it even easier to find, shop and recommend in-store.”

The campaign includes posters, point of sale and retail collateral.

Jonathan Clow, managing director at BD Network, added: “Many retailers, breeders and veterinarians believe that Nutro products are the very best pet food you can buy. We are only happy to help spread the message of natural pet food nutrition.”

CREDITS:

Client: Nutro, Mars Petcare; agency: BD Network 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Isuzu Trucks Taps Shane Jacobson To Launch New Range Via Fenton Stephens
09/07/2025
L-R: Cheng Ze Lam, Rian Kelleher, Stefanus Wilfrid, Admaja Mackenna Carroll.
Howatson+Co’s Plus Also Studios Launches Internship Program
09/07/2025
CMOs To Watch Presented By Zenith: Meet Kate Hornstein The Marketer In The Driver’s Seat Of BYD’s Brand Journey
09/07/2025
Ogilvy CEO Sally Kissane To Depart
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?