BD Network is behind a rebrand for Mars Petcare’s Nutro Natural Choice pet food.

The rebrand features a new look, new positioning, new packaging, and new pet food varieties in the Nutro range.

Jess Hoare, associate brand manager at Nutro Natural Choice, said: “We believe the new campaign will help us deliver our message of Proven Natural Nutrition to even more Australian pet owners and retailers. Our new packaging and new look will make it even easier to find, shop and recommend in-store.”

The campaign includes posters, point of sale and retail collateral.

Jonathan Clow, managing director at BD Network, added: “Many retailers, breeders and veterinarians believe that Nutro products are the very best pet food you can buy. We are only happy to help spread the message of natural pet food nutrition.”

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