B&T Inside Creative is proud to present Moving Beyond the Safe, looking at why advertisers should take risks in a difficult economy.

It’s a phenomenon all too familiar in our frigid post-GFC world: when advertising budgets are tight, clients play it safe when it comes to creativity.

But conservatism isn’t always, or ever, the answer.  On Tuesday 26th of March B&T will bring together the most innovative brands and creatives from around Australia to discuss the power of, and secrets to, brave creative advertising.

Why take risks in a down market? How can I get a cagey client over the line? What’s stopping more brands and creatives from pioneering radical, world-class work?

Be part of the discussion and get the low down from Australia’s industry mavericks. Join us on March 26 for some drinks and some bloody bold breakthrough ideas.

The evening session will feature a keynote address from B&T's Agency of the Year Whybin\TBWA’s Paul Bradbury and Dave Bowman, with Susie Thompson, the marketing director of M.J. Bale, which did the highly decorated Grazed on Greatness campaign.

Ben Colman will talk about his agency 18 Feet & Rising’s controversial and sexy spot to launch a new toothpaste, which caused a stir when it was released last year.