Awaken Your Incredible

Awaken Your Incredible

Anyone have a resolution to get in shape and lose weight this year?

To aid with those resolutions so they don’t fly straight out the window the first week, Weight Watchers has just launched its new brand campaign, Awaken Your Incredible.

Created by advertising agency, BMF,  Awaken Your Incredible helps people believe in themselves again, looking back on the personal hurdles we have overcome in life and allowing us to realise we are stronger than we think.

“Weight Watchers is founded and built on the truth that the only lasting weight loss solution for you, comes from within you,” Michael Burgess, Weight Water’s general manager, said.

Awaken Your Incredible sets out to make people believe in themselves, reminding them that they can embrace a healthier lifestyle by calling upon their fighting spirit, with Weight Watchers being the brand they turn to when they want to feel good about themselves again.”

Weight Watchers kicks off the inspirational campaign with a new logo, website, creative, including 60 and 30 second ads, as well as an educational platform online, the University of Incredible.

The integrated campaign strategy was developed and led by communications agency, Naked, spanning multiple channels above and below the line, including TV, direct mail, digital and PR.

Awaken your incredible today by visiting the website here.

Credits: Client: Weight Watchers Creative: BMF Communications Strategy: Naked Digital: Reactive Social Media and PR: One Green Bean Media: OMD BMF campaign credits: Art Director: Alex Booker Copy Writer: Philip Sicklinger Creative Director: Justin Ruben Creative Founder: Warren Brown Group Account Director: Kura Tyerman Account Director: Kayleigh Chapman Account Manager: Emily Field Planners: David Hartmann, Ali Tilling and Sarah Hood Agency Producer: Jenny Lee‚ÄêArcher Managing Partner: Stephen McArdle Director: Mark Malloy Production Company: Exit Films Producer: Susie Cole EP: Corey Esse DOP: Jeremy Rouse Editor: Rohan Zemna @ The Butchery Post: The Refinery Original Music: Cornel Wilczek @ Electric Dreams Reactive campaign credits Creative Director: Tim Buesing Senior Account Director: Brett Thompson Project Manager: Vanara Ngan Designers: David Brown & Melissa Baillache Development: Adrian Baxter, Mark Wiseman & Brendan Lashbrook Content: Jules Lau

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