The Athlete’s Foot has created a Running Season microsite that encourages runners to share pictures and videos of their sprinting adventures on Instagram and Twitter with the #IDIDIT hashtag.

The consumer generated content is streamed to ‘The Running Seasons’ microsite homepage where a weekly winner is selected by the brand.

The site features an interactive map with details of running events around Australia and a series of ‘Fit Tips’.

The campaign was created by Frank Digital which has been working with The Athlete's Foot for six months on various digital campaigns.