Apollo becomes ApolloNation after mergers

Apollo becomes ApolloNation after mergers
SHARE
THIS



Promotional marketing agency Apollo has merged with experiential agencies Synergy in New Zealand and Impact in Australia to create ApolloNation.

The mergers bring the staff team to a total of 60 people across Sydney, Melbourne and Auckland.

The new entity combines complimentary disciplines of shopper, promotional and experiential marketing, and incorporates a strong strategic and insights team, along with creative and digital expertise.

David Fish (pictured), MD of parent company Aegis Media’s activations division, said: “We are constantly looking at ways to improve the services and skills we can offer our clients in what is a very dynamic and rapidly evolving space.

“Today cements 12 months of planning and development behind the scenes to develop the next generation of activations agency, providing a rich and complementary service offering focused on delivering campaigns that drive our clients’ businesses forward.

“We have not just looked to broaden our offering, we have made considered and progressive investments to bring in the best people in our industry and develop the best possible skills set and tools to underpin our extensive experience in this space.”

Synergy, New Zealand’s largest activations staffing agency, will continue to operate and now focus on its core offer of brand ambassadors, in-store sampling and boutique merchandising.

ApolloNation has recently developed an Integrated Activations Planning tool (IAP), allowing for end to end planning and creative development across shopper, promotional and experiential marketing.

“IAP brings a comprehensive level of strategic planning to the ApolloNation’s services, covering more than 50 consumer touch points on the path to purchase and allowing us to delve into shopper behaviour and consumer insights from both our own and our clients’ shopper research,” said Fish.

Key clients of ApolloNation include Carlton United Breweries, Nestle, Big W, The AFL, Simplot, Douwe Egberts, Heinz, Smiths, Coca-Cola, Mitre 10 and Fonterra. ApolloNation is led by Apollo’s previous management team of Sydney GM Richard Woods, Melbourne GM John McKay and Auckland GM Troy Fuller. 

Please login with linkedin to comment

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine