Advertising and marketing professionals paid more in non-creative industries, than creatives

Advertising and marketing professionals paid more in non-creative industries, than creatives

Specialist creatives working the advertising and marketing industries allegedly earn less than advertising and marketing professionals employed in non-creative industries.

According to a new report, Valuing Australia’s Creative Industries, released today by the Australian Government’s Creative Industries Innovation Centre (CIIC), the average weekly earnings of specialist creatives working within advertising and marketing is $1,308, while the average weekly earnings of advertising and marketing professionals employed in non-creative industries is $1,422.

The report showed that the only creative sector with higher average weekly salaries is the software development and interactive content.

There were 183,000 people employed in the advertising and marketing sectors in 2011 which made it the second largest segment of the creative industries, just behind software design

The report also showed advertising and marketing specialists were among some of the highest paid, with 18.6% of professionals earning more than $2000 a week.

“Validating the size and impact of the marketing communications sector in Australia is important in understanding the vital contribution this sector makes to the economy,” Margaret Zabel, CEO of The Communications Council, said.

“For policy makers, it sets a performance benchmark and highlights where future growth can be enabled."




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]