Outdoor advertising specialists Adshel have once again joined Public Transport Victoria and Yarra Trams in an ANZAC Day initiative that aims to remind commuters of the sacrifices made by our service men and women of yesterday, today and tomorrow.
The community campaign features Adshel’s panoramic wraps across 22 sites across Australia and 3 sites in New Zealand.
The specially designed wraps capture the ANZAC spirit with images of a lone soldier, the iconic phrase “Lest We Forget‟ and three inspired quotes chosen by the Victorian RSL.
The campaign was a way to give back to the community, which is a foundational philosophy for Adshel according to Rob Atkinson, CEO of Adshel.