Adidas runs with Naked Communications Melbourne

Adidas runs with Naked Communications Melbourne

Naked Communications Melbourne beat its competitors to the finish line in a pitch for Adidas.

Naked Melbourne is now the new strategic and creative agency partner of the sport brand, which features Snoop Dog in its global Christmas campaign.

The agency is charged with developing strategies to support local brand objectives as well as locally activating global content.

Neysa Lubransky, head of brand marketing for Adidas, said: “We were impressed with Naked’s creative thinking, strategic capabilities and understanding of the adidas brand. We’re looking forward to partnering with them in the new year.”

Adidas relationship with its media agency Carat was not affected by the review with the brand to continue to work with other agencies on its roster.

Matt Houltham, managing director of Naked Communications Melbourne, added: “We are stoked to be on board with adidas and look forward to developing innovative communication strategies with them.”




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]