Saatchi & Saatchi NZ launches next phase of ‘Like Loan’

Saatchi & Saatchi NZ launches next phase of ‘Like Loan’
B&T Magazine
By B&T Magazine



New Zealand’s Saatchi & Saatchi is launching the next phase of its ASB ‘Like Loan’ campaign.

Debuting on Monday night NZ team, the integrated media campaign will fuse social media and live TV commercials.

In a new move, the real-time decreasing rate on Facebook will be integrated live into TV adverts on TVNZ channels TV One and TV2 throughout the evening.

“ASB is excited to be offering Like Loan again and this time, pushing the boundaries even further with a new innovation to play to the growing consumer trend of cross-platform consumption,” Anna Curzon, ASB’s general manager of marketing, said.

"Research shows that more than 90 percent of people move spontaneously between devices and screens, which is why we are fusing the live, dropping rate on the Like Loan app with television adverts.”

The 2013 campaign was recently awarded Gold in the financial services category at the New Zealand Direct Marketing Awards and was awarded one Gold and two Silvers at the AXIS Awards.

Like Loan on TV – Master Credits List

Client: ASB Bank Anna Curzon, GM of Marketing Shane Evans, Head of Brand Debbie Lowe, Manager of Digital Brand Bhavika Rambhai, Social Media Manager Ali Duncan, Digital Brand Manager Emma Lynch, Brand Manager Alyssa Wood, Assistant Brand Manager
Creative Agency: Saatchi & Saatchi Antonio Navas,  Executive Creative Director  Cory Bellringer Creative Group Head Matt Sellars,  Creative Group Head David Hunter,  Senior Digital Creative Francis Wu, Digital Designer Megan Ying, Digital Designer Jane Oak, Head of Content Josh Forsman, TV / Content Producer Matt Skinner,  Technical Director Lorraine Guerin,  Digital Production Director Matt Couston,  Digital Producer  Rugen du Bray, Digital ProducerTias Somers,  Studio Manager Teresa Davis, Business DirectorMichael Wood, Senior Account Director Brad Bateman,  Senior Account Director John Maloyd,  Digital Account Manager Tessa Denize, Account Manager
Brendan Haddock, Account Executive Vinay Naran, Account Executive
Television Production Company: Assembly Amanda Chambers, Executive Producer Rhys Dippie, Technical Director Jeff Nusz, Developer
Development Agency: Gladeye Conrad Blight – Digital Producer Daniel Bonham – Lead Developer Katie Day – Front End Developer Michael Davies – Front End Developer
Media Agency: Carat Campbell Smith – Media Manager Jo Hartley – Trading Director Janine Dixon – Planner/Buyer Lily Mark – Media Assistant
PR & Activation Agency:  Haystac Alice McKay – Agency Director Nicole Antonelli –  Account Manager




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