CumminsRoss’ Adam Ferrier signs book deal

CumminsRoss’ Adam Ferrier signs book deal

Adam Ferrier, partner and chief strategy officer at independent creative media agency CumminsRoss, has signed a book deal with Oxford University Press.

Co-written by 702 Sydney breakfast presenter, Jennifer Fleming and entitled The Advertising Effect: How to Change Behaviour combines Ferrier’s experience as a psychologist and advertiser, revealing the inside mechanics of the advertising world.

“I believe we have entered a golden age of advertising where people are increasingly interested in how advertising works, and how they can apply its methods to their own needs and business problem,” Ferrier said.

“The Advertising Effect uncovers psychology and advertising techniques that people may find interesting or useful to know.

“I’m really excited to be publishing this book, especially with Oxford University Press.”

The book is aimed towards those currently in the advertising industry as well as those who are interested in how advertising influences people.

The Advertising Effect will be published and available for sale May 28, 2014.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]