Ashes: 'Face a Nation'

Ashes: 'Face a Nation'

The Emu and Kangaroo made it onto the coat of arms because they can’t take a backwards step, according to the history lesson which begins ASICS’ new marketing push.

The advertising campaign, released with the start of the Ashes in Brisbane today, is to encourage cricket fans to purchase their shirts from official Cricket Australia apparel partner, ASICS.

‘Face A Nation’, created by M&C Saatchi Sport & Entertainment, includes television, print, out of home, POS, match-based and digital advertising for the entire Ashes series.

It features players Michael Clarke and David Warner along with members of the Australin women’s team, 200 cricket fans and ASICS ambassadors, Johnathan Thurston and Jesinta Campbell.

Sam Chew, senior marketing manager, ASICS, said: “Our cricket team holds a sacred role in Australian sports and this campaign is about showing we’re together as a nation heading into this massive summer of cricket against our rivals.”

M&C Saatchi Sport & Entertainment managing director Jamie Gilbert-Smith added: “The summer period is especially competitive for cricket sponsors. To cut through we identified a simple message to champion for the season – stand together and we’ll be strong. The shirt is a rallying point for fans to show their defiance of the English as well as your passion for the Australian side.”




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]