Kellogg's uses hypnosis in new Crunchy Nut campaign

Kellogg's uses hypnosis in new Crunchy Nut campaign

Kellogg’s has launched the latest campaign for Crunchy Nut Cornflakes playing on the idea they have a hypnotic effect on people.

One of the latest spots, from JWT Sydney, shows a man sat in someone else’s first class seat but persuading him it is actually his seat by waving a bowl of the cereal in front of him.

“When you’re super hungry, great tasting food can really play tricks with your mind. We’ve had a bit of fun suggesting people can use the golden flakes to their advantage to get what they want, in almost any situation,” said Zerlina Burns, brand manager.

The campaign was shot overseas by comic director Chris Woods, and features actors from all corners of the globe.

“The story takes place on a 747 so we needed to have a wide range of diversity with the characters to provide a sense of realism. This definitely helped in delivering unexpected performances that really enhanced the humour,” continued Rachel Kinder, account director at JWT Sydney.

Credits: Client: Kellogg Australia; Agency: JWT Sydney; ECD: Mark Harricks; Creative group head: Will Edwards and Chris Badger; Copywriter: Will Edwards; Art director: Chris Badger; Director: Chris Woods; TV production: Amanda Slatyer; Print producer: Trent Henderson; Account service: Rachel Kinder




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]