Bullseye wins McPherson's digital work

Bullseye wins McPherson's digital work

Digital agency Bullseye has won the account for the McPherson’s suite of brands which include Wiltshire, Stanley Rogers, Manicare and Lady Jayne.

The win will see a common content management system put across all the brand’s sites, as part of a roadmap for the year which includes engaging consumer contnent and video showcasing the products, with the housewares section the first to be upgraded.

Bullseye’s Stuart Sheridan said: “McPherson’s is a great company to work with. Real innovators in their industry and right at the time when digital is starting to become a major aspect of their consumer and retail partner engagement strategy.

“Bullseye is excited about delivering on our shared plans throughout 2013 and beyond.”

McPherson’s Carolyn Heath added: “At McPherson’s we have always put product innovation

for our consumers first.

“This alliance with Bullseye will help us to connect with and engage with our consumers more closely, so as to better understand their needs and develop new innovative products that will help make their lives easier.”




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]