Inga Van Kyck decides if others can sue, so can she

Inga Van Kyck decides if others can sue, so can she

OMG! Some feral dude called Fishpaste is going to get half a million bucks because he was “shafted up the backside by the poison dwarf.”  Such a coincidence, coz that’s exactly what happened to me last week. Literally! (Well, not literally literally but it definitely felt that way.)

Anyway, the point is that at the Chrissy party I had the client eating out of the palm of my hand. Literally. I had a handful of Christmas candy and my client was so drunk he was crawling across the floor with his face in my hand which everyone thought was totes hilarious and so I go all the way down the corridor with the client crawling on his hands and knees and into the boardroom where CEO was (he was on the couch explaining penetration to that new Chinese digital guy) and I go “Hey look smartypants you told me I’d get a payrise when I had the client eating out of the palm of my hand so I want it now!”. He looked sooo shocked. So did the Chinese dude, too!

My client staggered to his feet and shoved his finger at CEO and said he’d take the whole international haircare account to Ogilvy’s if CEO didn’t sign a payrise for me on the spot. And then he passed out! It was soooo funny.

Anyway, the upshot was that I got promised this massive pay rise (CEO explained that even though he didn’t have any money left in his account management budget he could take it out of creative.) Woo hoo! I went on this hectic January spending spree and bought all this mad stuff. But then things got weird.

At the first meeting back for the new year CEO introduces this Stuck-Up Bitch called Gabriella and says she’s going to be working “across all account management” which means what exactly I asked? Nobody would say. Suddenly she’s turning up at my meetings and telling the creatives what to do and changing all my strategies and even going to see the client without me! Unbelievable!

Worse, when I got my salary slip the other day it was less than before! I rush into see CEO but he goes it’s a matter for accounts and nothing to do with him. So I go see the Lebo finance dude and he goes “well, nobody told me you were given a payrise, let me check.” And then he pulls out this hectic chart and goes “oh I see, that was your settlement. Apparently you don’t work here anymore.” Can you believe it?

Anyway I stormed into CEO’s office and he goes “Inga, you’re by far the best suit I’ve ever worked with” and then he looks all serious and goes but unfortunately you’ve been replaced because global insisted Gabriella be given the job and there’s nothing he could do about it and he’d been meaning to get around to telling me when he had a spare moment.

I was totes speechless but I swore blue murder at him and told him my client would have his balls for breakfast but CEO said that that wasn’t in fact true because Gabriella had already struck up a strong personal relationship with my client and he was perfectly happy with the new arrangements.

If Fishpaste can get half a million, I’m going for the full mill! Game on!

Inga Van Kyck is the pseudonym of a well-known female senior account executive, working undercover and incognito in one of Sydney's top ad agencies, writing an "insider" marketing column for B&T.




Please login with linkedin to comment

Latest News

News Corp Australia Launches 2024 National Education Advocacy Initiative With Expanded Program
  • Media

News Corp Australia Launches 2024 National Education Advocacy Initiative With Expanded Program

News Corp Australia has launched its second annual national education advocacy initiative with an expanded program. Over the next six weeks, News Corp Australia’s state-based mastheads will tackle critical issues facing the country’s education system, present solutions, and celebrate the hardworking educators making a difference in children’s lives. Kicking off the campaign is Best In […]

Decoding The Consumer Maze: Urban List Report Reveals How Modern Shoppers Spiral From Discovery To Purchase
  • Marketing

Decoding The Consumer Maze: Urban List Report Reveals How Modern Shoppers Spiral From Discovery To Purchase

Lifestyle publisher Urban List has announced the release of its newest proprietary research, this time offering an in-depth analysis of evolving retail customers and how the traditional purchase funnel has evolved into a spiralling consumer loop. The report, titled Add To Cart, draws on responses from over 4,000 Urban List readers across Australia and New […]

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Following a hiatus of almost six years, Cosmopolitan is set to return to the Australian market this August, led by Publisher Katarina Kroslakova’s publishing house KK Press in collaboration with Hearst Magazines International. With a mission of embracing, celebrating, and empowering women across the nation, Cosmopolitan Australia is poised to invigorate the women’s lifestyle publication […]

People & Culture Consultancy Human Kind Collective Launches To Plug HR Gap For Media Agencies
  • Marketing

People & Culture Consultancy Human Kind Collective Launches To Plug HR Gap For Media Agencies

Founded by Virginia Scully (lead image), formerly managing partner, – people at independent media agency Hatched, Human Kind Collective has launched today. The First of its kind people and culture consultancy is a people, talent and culture consultancy tailored for the dynamic media and communications industry. “The world of work has dramatically changed and, in […]

‘We Want To Be A Growth Partner, Not Just A Media Buyer Or Someone That Makes Ads’ – Bohemia Boss On Agency’s Ambition
  • B&T Exclusive

‘We Want To Be A Growth Partner, Not Just A Media Buyer Or Someone That Makes Ads’ – Bohemia Boss On Agency’s Ambition

M&C Saatchi Group’s media agency, Bohemia, has turned around its fortunes since Paul ‘Hutch’ Hutchison took the helm 18 months ago. In 2023, the agency won a slew of new business, rolled out a new market proposition and improved employee engagement. Hutch caught up with B&T to explain the next steps in his three-year transformation […]

Initiative’s Geoff Clarke: ‘Youth Hits Targets With Enthusiasm, Experience Hits The Targets You Can’t See’
  • Advertising

Initiative’s Geoff Clarke: ‘Youth Hits Targets With Enthusiasm, Experience Hits The Targets You Can’t See’

There are few in adland with such vast experience as IPG Mediabrands and Initiative’s chief operating officer Geoff Clarke. Starting in the industry more than 30 years ago, Clarke has held positions such as investment director, chief investment officer, client partner and managing director. Speaking on behalf of the Experience Advocacy Taskforce, Clarke explained why […]

The Iconic Teams Up With 5 Aussie Athletes For Latest Campaign
  • Campaigns

The Iconic Teams Up With 5 Aussie Athletes For Latest Campaign

Fashion and lifestyle platform, THE ICONIC, has joined forces with five iconic Aussie athletes – Rohan Browning, Rachael Gunn, Calab Law, Alexa Leary, and Rheed McCracken – in the latest instalment of its ‘Got You Looking’ campaign. Lead image: Rohan Browning, Rachael Gunn, Calab Law, Alexa Leary, and Rheed McCracken Much like THE ICONIC itself, […]

Seven West Media Secures New Director Of News & Current Affairs
  • Media

Seven West Media Secures New Director Of News & Current Affairs

Seven West Media (SWM) today announced the appointment of Anthony De Ceglie as director of news and current affairs and editor-in-chief at Seven West Media. De Ceglie is currently editor-in-chief of The West Australian, The Sunday Times, PerthNow and its suburban newspapers, 19 regional newspapers and SWM’s recently launched The Nightly digital newspaper. He has […]

Seven Network Expands NSW Sales Team With Two New Group Business Directors
  • Media

Seven Network Expands NSW Sales Team With Two New Group Business Directors

The Seven Network has announced the appointment of two new group business directors, James Mielnik and Julia Scales, effective 1 May. The new recruits report to Seven’s NSW sales director, Dan Sinfield, and will be responsible for leading Seven’s relationships with advertisers and their media agencies. A highly experienced sales manager with a media career […]

New PR Subscription Changing The Game For Aussie Start Ups
  • Advertising

New PR Subscription Changing The Game For Aussie Start Ups

A new subscription service is changing the game for Australian start-ups for a fixed cost of less than one thousand dollars a month. In this economic climate we know that start-ups are finding it difficult to afford advertising as well as robust public relations campaigns. Project Ignite empowers these Founders to get some initial cut-through […]

Paul Kent At Centre Of Fresh Scandal After Alleged Street Brawl
  • Media

Paul Kent At Centre Of Fresh Scandal After Alleged Street Brawl

In this week’s edition of sports professionals behaving badly, controversial Daily Telegraph NRL journalist and host of Fox Sports’ NRL 360, Paul Kent, is in hot water (again) over a video posted to social media allegedly depicting him in a violent brawl outside Totti’s in Sydney’s Inner West. The clip allegedly depicts Kent engaged in […]

DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role
  • Marketing

DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role

DiDi has appointed Tim Farmer as head of brand marketing in Australia and New Zealand. Prior to his new role at the rideshare company, Farmer spent eight years at The Walt Disney Company, rising from a partnerships lead to become its marketing director responsible for Disney+, Marvel, Pixar, Searchlight and Nat Geo. “One of the […]

As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed
  • Technology

As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed

Last week, Google took the not-unexpected step of delaying the end of third-party cookies again. Citing “ongoing challenges” and “divergent feedback” from different corners of the digital advertising industry, Google delayed the end of third-party cookies from the “second half of Q4” to early 2025. Much of the dragging has come from Google having to […]

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
  • Advertising

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common

In this latest instalment of the Fast 10 series, Greg ‘Sparrow’ Graham chats with Tim Bullock, director and founder of production house Scoundrel. You know Bullock’s work, even if you don’t know his name, having directed huge spots for the likes of VB and Toyota, working with creative agencies such as The Monkeys and Saatchi […]

Outbrain Snatches Chris Oxley From Foxtel Media
  • Advertising

Outbrain Snatches Chris Oxley From Foxtel Media

Outbrain has appointed Chris Oxley as the country manager for Australia, New Zealand, and Singapore. Bringing over 18 years of experience in digital media, Oxley will lead the charge in driving the expansion of Outbrain’s advertising business across ANZ and Singapore. In his role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy […]

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
  • Campaigns

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

Are Media Cares For The Carers In Its Latest Social Change Campaign
  • Campaigns

Are Media Cares For The Carers In Its Latest Social Change Campaign

Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]

In A Fragmented World, Engagement Is King
  • Partner Content

In A Fragmented World, Engagement Is King

Media executives from Australia’s top agencies sat down with B&T TV to discuss how media fragmentation is impacting advertising spend. Few will deny that measurement is key when it comes to deciding where to allocate ad dollars. With media more fragmented than ever, which metrics to use is less clear. As Nik Doble, Mindshare’s national […]

Partner Content

by B&T Magazine

B&T Magazine
Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]