It’s Super Bowl Monday And We’ve Got You Covered With All The Big Ads!
It’s Super Bowl Monday, and B&T has you covered with all the action – advertising action, that is.
With a price tag of around $7 million dollars, the Super Bowl brings out the big guns of the advertising world, the biggest celebrity cameos and more bonkers storylines than any other day of the year – oh and apparently, there is also a football game happening too.
Check out our comprehensive list of all the ads that will appear during Super Bowl LV III.
SToK Cold Brew Coffee
One of Britain’s most recognisable faces, Sir Anthony Hopkins, lends himself to SToK Cold Brew coffee for this ad.
Doritos
Closer to a feature film than it is an advert, this spot from Doritos features a star-studded cast, including Jenna Ortega and Danny Ramirez.
Dove
It’s all about the girls in this inspirational spot from Dove that aims to increase confidence in young girls and increase the number of girls playing sports into their teens.
Coors Light
The Coors Light ad featuring LL Cool J was one of the most anticipated commercials for Super Bowl 58 and it did not disappoint.
Mountain Dew
Parks and Recreation’s Aubrey Plaza “can have a blast any time, anywhere” in this extravagant spot from Mountain Dew.
Oreo
Oreo invites us to imagine a world where the twist of an Oreo could change everything in this creative spot.
YouTube TV
This hilarious spoof ad from YouTube TV sees NFL players from the Ravens, Sea Hawks and Eagles acting an awful lot like their mascots and migrating for the off-season.
TurboTax
TurboTax makes taxes interesting in its Super Bowl spot.
Pringles
Chris Pratt is Mr. P in this hilarious Pringles spot.
Uber Eats
Have you forgotten something important? Uber Eats calls on some of the most recognisable stars for this year’s spot.
NYX
Cardi B lends herself to this hilarious advertisement for NYX plumping lip gloss that makes lips bigger… just lips.
Starry
Starry says yes to Ice in soda and Ice Spice in Super Bowl ads.
Illumination (Despicable Me 4)
Everyone’s favourite yellow friends are back in this Super Bowl spot that sees the Minions learning how to use AI.
Reese’s
Reese’s peanut butter cups are in for a huge change and in this new spot, not everyone is happy about it.
Etsy
America experiences extreme gift anxiety in this hilarious spot from Etsy.
M&M’s
M&M’s presents an epic consolation prize for the runners-up in this year’s Super Bowl ad.
BMW
BMW recruits Christopher Walken in this spot that sees some of the biggest stars “talkin’ like Walken”.
DoorDash
DoorDash jumps on board two trends at once with a Valentine’s Day nod in its slightly disturbing spot.
T-Mobile
Scrubs gets a reboot with this hilarious musical spot featuring Jason Mamoa, Zach Braff and Donald Faison.
Booking.com
Tina Fey recruits a team of body doubles for this Booking.com spot.
Poppi
Poppi channels nostalgia in this Super Bowl spot for the healthy soda brand.
Pfizer
Pfizer presents an incredibly creepy ode to science in this spot, featuring anthropomorphized paintings of some of the greats of the scientific world.
Volkswagen
This heartwarming spot presents the wonderous love story between America and Volkswagen.
Skechers
Skechers introduces Mr.T as you have never seen him before in their Super Bowl spot.
Microsoft
The impossible is possible with Microsoft’s spot, highlighting the Co-Pilot generative AI platform.
ELF Cosmetics
Judge Beauty has spoken in this star-studded spot from Elf Cosmetics.
KIA
Kia presents an inspirational and heartwarming spot that showcases the incredible skill of a young ice sakter.
Toyota Tacoma
Toyota showcases the off-roading ability of the Tacoma in this high octane Super Bowl campaign.
Popeyes
Mr Chow himself appears in this hilarious campaign launching Popeyes latest wing range.
Squarespace
Squarespace’s ad saw the Website builder enlist Martin and Francesca Scorsese for this funny spot.
Kawaski
Nothing is more American than a bald eagle with a mullet – except maybe this ad.
Budweiser
The iconic Clydesdale horses are back in this spot from Budweiser.
Marvel
Deadpool returns in the first teaser trailer for Marvel’s Deadpool & Wolverine.
Crowdstrike
Future meets history in this intriguing spot from Cybersecurity company, Crowdstrike.
Bet MGM
Tom Brady has won too much says BetMGM in this hilarious spot for the betting agency.
Unviersal
Universal presents a first look at the new Wicked movie.
Google Pixel
Google Pixel showcases the phone’s accessible capabilities in this heartwarming spot.
Lindt Lindor
Lindt animates an original Lindt Lindor ball in this clever spot from the chocolate brand.
Hellman’s
Kate McKinnon stars in Hellmann’s Super Bowl commercial alongside her fictional cat, Mayo Cat, promoting tackling food waste.
Nerds
Addison Rae performs the iconic Flashdance dance alongside an animated red gummy candy in this Nerds spot.
Fan Duel
Former football tight end Robert Gronkowski heads up the campaign for gambling agency, Fan Duel.
Universal Pictures – Kung Fu Panda 4
Universal presents the first look at the fourth Kung Fu Panda film.
Disney +
Disney + channels nostalgia in this simple but moving campaign.
Paramount +
Paramount + presents the first look at their new film, Knuckles, featuring Knuckles the Echidna from Sega’s Sonic the Hedgehog series.
Universal Pictures – Monkey Man
Universal Pictures presents the first trailer for new film, Monkey Man.
Homes.com
Schitt’s Creek’s Dan Levy appears in this hilarious, high octane campaign from homes.com
Bass Pro Shops
And the award for understanding their target audience goes to Bass Pro Shops for this fishing equipment campaign.
Foundation To Combat Antisemitism
Foundation to Combat Antisemitism takes a stand against hate in this moving campaign.
Paramount Pictures
Bringing back an old favourite “The Office” gag, Randall Park appears as John Krasinski in this trailer for Paramount’s new film IF.
Verizon
Beyonce was reportedly paid nearly $30 million USD for appearing in this Verizon spot.
Dunkin Donuts
J-Lo and Ben Affleck appear alongside a star studded cast for this hilarious campaign.
NFL
This inspirational NFL ad centres around a young boy from Ghana who dreams of becoming an NFL player.
He Gets Us
This spot questions what if we viewed those we don’t notice, value, or welcome as our neighbours and treated them accordingly?
Pluto TV
This clever spot is a play on the term “couch potato” and highlights the capabilities of Pluto TV.
Universal Pictures – Twisters
Universal presents the first look at epic new disaster film, Twisters.
Temu
This clever animated ad highlights Temu’s low prices with the tag line “shop like a billionaire”.
CeraVe
Michael Cera appears in the “perfect crossover opportunity” with skin care brand CeraVe in this spot.
ETrade
The creepy talking babies are back in this years ETrade campaign.
State Farm
Danny DeVito and Arnold Schwarzenegger appear in this funny spot from State Farm.
Apartments.com
Jeff Goldblum appears in this campaign alongside two giant aliens.
20th Century Studios
20th Century presents the first teaser for Kingdom of the Planet of the Apes.
Do these ads have what it takes to be solidified in history? Check out B&T’s Panel Of Creatives, where we asked some of the best creatives in the business one simple question: what is the greatest Super Bowl ad of all time?
B&T also has a comprehensive breakdown of all the advertising action from yesterdays Super Bowl.
Latest News
On The Menu Joins Forces With TBWA\Melbourne To Melt Freezer Shame
This campaign "fights misconceptions about frozen food". Ice-cream, pies, Sara Lee! What misconceptions, B&T asks?
IMAA Announces Digi-Byte Event Featuring Industry’s Top Talent Plus “Immersive” Gaming Competition
The indies fan group unveils plans for its newest event. Says anyone in a WPP running singlet will be refused entry.
Bowel Cancer Revealed As Australia’s Deadliest Creature In New Campaign, Via Ogilvy Health
Does your office have a secret & serial farter? Possibly lure them out with this important bowel cancer campaign.
Who’s In Charge? B&T Reveals The Best Of The Best Industry Association Chiefs!
B&T's acknowledging the 10 very best industry association bosses. Discover if your membership dues are worth it here.
TEDxSydney Splits Into Two; Check Its New Creative Program
TEDxSydney moves to Luna Park's Big Top in June. Get motivated & throw up on the Wild Mouse at the very same time.
TV Ratings 14/5/24: Punters More Interested In Farmer Wants A Wife Drama Than Jeremy Clarkson’s Agricultural Adventures
Think sheep husbandry programs are TV's missing link? You can't complain with Farmer Wants A Wife AND Clarkson's Farm.
Paper Moose and Innocean Australia launch Love Our Work Industry Charter
It's a top initiative fostering harmony in the creative space. Not to downplay the unbridled joy of destroying a rival.
IAB: Privacy Act Changes Might Lead To “Nonsensical Outcomes” For Digital Advertising As Industry Wrings Hands
B&T front row at the IAB's Data & Privacy Summit. So private, in fact, attendees were wearing fake moustaches.
Fortress Games Hits Play On Partnership With Havas Network’s Organic And One Green Bean
The games culture destination names local agency roster who'll hopefully explain what a games culture destination is.
Fabulate Launches New List Of Fastest Growing Aussie Creators, Including Leah Halton, Across Social Media
A list of who's hot in Australia's influencer/creator world's here. And it's bad news for foodies angling for a freebie.
Find Your Work-Life Balance: ‘Airbnb’ Your Next Job With ViewJobs
Farmer Wants A Wife piqued your interest in all things regional? See who's hiring with this regional job initiative.
Madeleine Hawcroft Joins Deadset Studios As Executive Producer
Madeleine Hawcroft has joined the Deadset Studios team. Confirms she is of no relation to Russel.
Zimmermann Opens An Immersive Brand Space At Iconic Paris Department Store Le Bon Marché With Amplify Paris
Zimmermann continues to pioneer Aussie fashion on the global stage. Not forgetting Tradies underpants in that comment.
Red Rooster And Four‘N Twenty Team Up To Rev Up “Aussie-ness” Ahead Of Footy Final Season
Australia's greatest culinary gifts to the world join as one. B&T unsure of the whereabouts of the lamington.
‘The Emperor’s New Clothes Are Going To Be Stripped Off’: News Corp’s Pippa Leary & Panel Of Industry Leaders Urge Advertisers To ‘Wake Up’
B&T goes one-on-one with News' MD of client product, Pippa Leary. Sadly, we got KO-d in the third.
News Corp Rolls Out Shoppable And Targeted In Time View Ad Formats
Accidentally doze off during the juicy bits at yesterday's D_Coded? No one will be any the wiser with these cheat tips.
Samsung Launches ‘Clash of Commuters’ with CHEP Network and Livewire
Look no further than this for the huge marketing potential of gaming. That & people willingly drinking Monster.
Fintech Disruptor Revolut Launches New Above-The-Line Campaign In Australia To Challenge Traditional Banking Conventions
Disruptor wants to "challenge traditional banking conventions". "We'll see about that," retorts Mr CBA, Westpac, et al.
Chris Freel: The Uncomplicated Complexity In OOH
Former UnLTD boss come oOh! sales director talks his love of outdoor (as in the ad medium, not hiking up a steep hill).
Cairns Crocodiles The Work: B2B Campaigns Sponsored By LinkedIn
B&T's shining a light on the B2B category for the coming Croc Awards. Well, more candle after the torch batteries died.
Expedia Launches Travel Shops Giving Influencers Tools To Shopify The Travel Content Experience
Travel's so popular they even have large conferences in Las Vegas dedicated to it. To prove it, B&T's there. Right now.
News Corp’s Lou Barrett On D_Coded: ‘The Penny Has Dropped… So We’ve Supercharged How Brands Plan, Book & Measure In One Place’
B&T chats with Lou Barrett post News' D_Coded event yesterday. Alas, we didn't talk the Tele's bikie gang fascination.
Advertisers Wasting 42% Of Digital Ad Spend – Next&Co report
With the cost of living crisis biting I think we can all agree that waste is rarely a positive thing...
Introducing New Podcast ‘MID’: Holly Wainwright Rebrands The Mid-Life Experience For Australian Women
The joys of midlife are celebrated in this new podcast. And play it loud if the old eardrums are starting to creak.
TV Ratings (13/05/2024): The Summit Brings In The Eyeballs For Nine
The Summit does the business on its return for Nine. Meanwhile, press photo confirms the importance of headwear.
Snap’s ANZ Agency Lead Ellie Rogers Steps Down Amid Restructure
Ellie Rogers says family was a big part in her next career move. Not so B&T, who only comes to work to avoid ours.
Breast Cancer Foundation NZ’s Awareness Drive ‘The Signs Are Everywhere’ Is B&T’s Campaign Of The Month for April 2024
B&T's ad of the month is both a worthy cause & worthy winner. Even if KFC's Zinger box can feel slightly hard done by.
iSelect Launches New Brand Campaign ‘Save More’ Via Howatson+Company
If there's an agency that's "so hot right now" it's Howatson+Co. And, yes, B&T's unnecessarily bigged-up this new work.
In The Making Expands Into Melbourne
Brisbane PR agency unveils its Melbourne plans. Still adjusting from the pineapple print to the mandatory all black.
It’s Off The Crisper Sale! Introducing KFC’s New Original Crispy Burger Series
This article contains the location to obtain free KFC burgers. Why not send the workie for real world office experience.
Spotlight On Sponsors: Rugby Australia Sign First Dedicated Female Retailer
Don't know your Storms from your Wallaroos? At least you'll be sports sponsor aware with B&T's ongoing series.
Mars Agency Rebrands As Mars United Commerce
Tired of fielding prank calls about nougat & caramel, Mars Agency rebrands to the more long-winded Mars United Commerce.
Azerion Expands Platform With Interactive Video Products
Did your last inter-team marketing brainstorm see 'interactive video' come up more often than not? Read on quickly here.
Inside NGEN: Seven’s Rachael Everett On What We Can Learn From Sport
Were you the wheezy kid that always wagged PE at school? Even more reason not to avoid this lessons-in-sport piece.
Cairns Crocodiles The Work: Changing the World Campaign Presented By Pinterest
Casual dress & motley beards aside, did you join adland to try and change the world? Get tips from those who did here.
Nine And Magnite Strengthen Partnership To Boost 9Now
Nine calls in Magnite to sort out its BVOD programmatic ads. Not before having to switch the plugs from a Type C to a I.