Number Of Aussies Buying Non-Alcoholic Booze Jumps 1.2 Million In Six Months

Number Of Aussies Buying Non-Alcoholic Booze Jumps 1.2 Million In Six Months
Sofia Geraghty
By Sofia Geraghty



Cutting down on the booze? You’re not the only one. Research by brand tracking platform Tracksuit has found that the number of Aussies buying non-alcoholic beverages rose from 7.1 million in September 2022 to 8.3 million in March 2023.

Non-alcoholic drinks were the most popular in the 25-34-year-old age category with 2.1 million of the drinkers fitting in this age bracket. This means that 55 per cent of this demographic are active consumers of non-alcoholic booze.

Men were more likely to buy non-alcoholic booze than females – 48 per cent of male consumers have bought non-alcoholic booze vs 35 per cent of females.

NSW had the highest number of non-alcoholic consumers with 2.9 million drinkers active within the state.

According to the Australian Finacial Review consumer interest in non-alcoholic beverages is now growing all-year-round and not just at peak times like dry July.

“To meet that demand, beverage alcohol companies have invested heavily to introduce a number of innovative new products, and many established mainstream brands have recently crossed over to develop no/low alcohol versions of their popular beer, wines and spirits,” said Emily Neill, COO of IWSR Drinks Market Analysis.

The market for no- and low-alcohol beverages has reached almost $US10 billion, according to IWSR analysis, with volume projected to grow by an 8 per cent compound annual growth rate through to 2025, compared to 0.7 per cent for alcohol beverages.

 

 

 




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