Bayer Launches Campaign To Raise Awareness Over Heavy Menstrual Bleeding

Bayer Launches Campaign To Raise Awareness Over Heavy Menstrual Bleeding
B&T Magazine
By B&T Magazine



Healthcare company Bayer has launched a new campaign to raise awareness of Heavy Menstrual Bleeding and the emotional, mental,and physical impact it has on a third of Australian women.

The company commissioned a survey of Australian women aged 18-60, which found that for 32 per cent of women, menstruation bears a “heavy load” on their lives, affecting their ability to work (40 per cent), to participate in social events (30 per cent) or to simply maintain a normal daily routine due to feeling too fatigued (41 per cent).

As part of the campaign, Bayer is offering general information on heavy menstrual bleeding and a one-minute survey — mybodymyway.com.au — to help Aussies learn about their period and what to discuss with their doctor if they believe they have heavy menstrual bleeding.

Jane English, Business Unit Head for Women’s Health and Established Products at Bayer, said, “Periods vary between individuals and without open conversations with doctors, family and friends it’s hard to know what’s normal. What we don’t want is people suffering in silence when support is out there. Bayer is committed to helping women take control over her reproductive health by providing education (e.g.mybodymyway.com.au) and tools like the one-minute period survey to help Australians learn about their period flow and what to discuss with their doctor if they believe they have heavy menstrual bleeding.”

Lead image: Bayer.




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