The Metaverse Is A Seemingly Bottomless, Unpopulated Pit

The Metaverse Is A Seemingly Bottomless, Unpopulated Pit

Have you ever bought something and instantly regretted it? Meta might have us all licked as the Facebook parent company has spent $15 billion (US) developing its metaverse since the beginning of last year.

The news has spooked one tech analyst, claiming that the company’s lack of transparency with investors has been a “disaster.”

Meta began to disclose some financial information for its Reality Labs department last year and revealed that it had sunk more than $10 million into the venture. In the first six months of 2022, the company reported a loss of more than $5 million. Meta has said that it does not break out the financial details of Reality Labs, beyond broad profit and loss.

“The problem is that they spend the money, but the transparency with investors has been a disaster,” Dan Ives, a tech analyst at Wedbush Securities, said.

“This continues to be a risky bet by Zuckerberg and the team because, for now, they’re betting money on the future while they continue to have massive headwinds on their core business,”

However, despite Reality Labs and the metaverse seemingly being bottomless pits, the company is still pushing forwards in developing new tech and partnerships. Last week, Meta announced a range of new features for avatars and a new VR collaboration with NBCUniversal.

Meta also revealed a new deal with English Premier Club Liverpool, allowing users to wear the team’s famous all-red home kit, technicolour away kit, or a variety of branded merch.

But, despite Meta’s best efforts to get users on board by improving avatars by adding legs and slightly more expressive face models, no one seems to be convinced.

 

View this post on Instagram

 

A post shared by Mark Zuckerberg (@zuck)


An internal Meta memo seen by The Verge suggested that even the people developing the software remain unconvinced.

“For many of us, we don’t spend that much time in Horizon and our dogfooding dashboards show this pretty clearly,” wrote Vishal Shah, Meta’s VP of Metaverse on 15 September.

“Why is that? Why don’t we love the product we’ve built so much that we use it all the time? The simple truth is, if we don’t love it, how can we expect our users to love it?”

In a follow-up memo on 30 September, Shah wrote:

“Everyone in this organization should make it their mission to fall in love with Horizon Worlds. You can’t do that without using it. Get in there. Organize times to do it with your colleagues or friends, in both internal builds but also the public build so you can interact with our community.”

Mark Zgutowicz, a tech analyst at Benchmark estimated that at least 60% of Reality Labs’ operating expenses come from research and development.

But he also cautioned: “There is no real metaverse, at least from a scalable standpoint, until we all can wear glasses that don’t make us look like an alien or something.”




Please login with linkedin to comment

Meta metaverse Reality Labs

Latest News

iSelect Launches New Brand Campaign ‘Save More’ Via Howatson+Company
  • Advertising
  • Campaigns

iSelect Launches New Brand Campaign ‘Save More’ Via Howatson+Company

Comparison service iSelect, in collaboration with Howatson+Company, has unveiled a creative brand platform, ‘Save More’. The new platform highlights iSelect’s mission to make Australians’ lives easier by saving them time, effort and money on their household bills. This marks a new and exciting collaboration for Howatson+Company, after their appointment as creative agency by iSelect in […]

In The Making Expands Into Melbourne
  • Media

In The Making Expands Into Melbourne

In The Making – a rising star of the Brisbane PR, Content and Digital scene – has established its Melbourne office in response to new client wins. The move comes as In The Making is appointed by thrift store powerhouse, Savers Australia, and also extends its contract with another Melbourne brand, BOUNCE Inc. Launched in […]

It’s Off The Crisper Sale! Introducing KFC’s New Original Crispy Burger Series
  • Advertising

It’s Off The Crisper Sale! Introducing KFC’s New Original Crispy Burger Series

The new original crispy burger series, which has been double breaded for the ultimate crispy bite, will be a permanent feature on the KFC menu. Aussies can get their hands on the original crispy burger for free this week at ‘The Original Crispery’, a KFC pop-up experience where everything is double breaded and fried. Yes, […]

Spotlight On Sponsors: Rugby Australia Sign First Dedicated Female Retailer
  • Marketing

Spotlight On Sponsors: Rugby Australia Sign First Dedicated Female Retailer

Rugby Australia has signed its first dedicated female retailers for its Sevens Women’s Squad and the Wallaroos. Meanwhile, Wests Tigers’ struggles are far from over after they lost a one-million-dollar sponsorship deal with Brydens Lawyers. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the sporting world. […]

Mars Agency Rebrands As Mars United Commerce
  • Advertising

Mars Agency Rebrands As Mars United Commerce

The Mars Agency has rebranded to reflect its transformation into an enterprise-wide solutions partner for the commerce marketing industry. The Mars Agency has officially rebranded as Mars United Commerce, a name reflecting its transformational growth into a full-service commerce marketing partner for brands and retailers. Mars United Commerce fully embodies the ongoing evolution of the […]

Azerion Expands Platform With Interactive Video Products
  • Advertising

Azerion Expands Platform With Interactive Video Products

Azerion is proud to unveil its latest suite of video solutions, designed to drive consideration and engagement across JAPAC. As demand for high-quality video advertising in trusted environments continues to increase, Azerion is poised to meet this user preference with its advanced video solutions, placing brands at the forefront of consumer attention with impactful creative […]

Inside NGEN: Seven’s Rachael Everett On What We Can Learn From Sport
  • B&T Exclusive

Inside NGEN: Seven’s Rachael Everett On What We Can Learn From Sport

In this month’s monthly column with NGEN, the MFA’s training program for media professionals with less than five years of experience, Seven’s sales executive Rachael Everett shares the lessons we can learn from sport, and how key sporting moments can help give perspective to our own lives. When people query my immense passion for sport, […]

Cairns Crocodiles The Work: Changing the World Campaign Presented By Pinterest
  • Campaigns

Cairns Crocodiles The Work: Changing the World Campaign Presented By Pinterest

No one would work in this industry if we did not believe that a good campaign has the power to change the world. With less than a month to go until the first ever Cairns Crocodiles Awards ‘presented by Pinterest’  we wanted to shine a light on the incredible entrants who are achieving good with […]

Nine And Magnite Strengthen Partnership To Boost 9Now
  • Media

Nine And Magnite Strengthen Partnership To Boost 9Now

Nine and Magnite, the largest independent sell-side advertising company, today announced they have strengthened their partnership, with Nine adopting Magnite’s SpringServe solution to manage delivery and mediation of its programmatic demand on Nine’s BVOD platform, 9Now. 9Now features some of Australia’s most-watched programs and sporting events including the NRL, Australian Open, Married at First Sight […]

‘Do I want Kids?’ – Laura Henshaw Asks Just That In Latest Podcast
  • Media

‘Do I want Kids?’ – Laura Henshaw Asks Just That In Latest Podcast

It’s a question rarely posed in public: do I want kids? It’s also one that Laura Henshaw from the highly successful LiSTNR podcast KICPOD co-hosted with  Steph Claire Smith, is pondering. (Lead Image: Laura Henshaw and Dalton Henshaw)  After raising the subject on a recent KICPOD episode to overwhelming support from people across the world, Laura has recorded a limited series podcast with […]

R/GA Australia Appoints Marie Conley As Executive Strategy Director
  • Media

R/GA Australia Appoints Marie Conley As Executive Strategy Director

Creative innovation studio R/GA Australia has appointed Marie Conley to the role of Executive Strategy Director.As brands look for new opportunities at the intersection of creativity and technology, Marie will draw from her UK experience with large scale, regions and budgets to identify fresh paths for growth and innovation.

Zenith Australia Hires Penny Shell As Strategy And Product Lead
  • Advertising

Zenith Australia Hires Penny Shell As Strategy And Product Lead

Publicis Groupe’s media agency Zenith has hired one of the country’s most experienced product and strategy leaders, Penny Shell, to the newly-created role of chief strategy and product officer. She has been tasked with overseeing strategy, planning and product capabilities across the business. Zenith said the strategy, planning and product capabilities form the ‘imagination’ part […]

‘It Takes a Village’: New Industry Support Group For Working Parents Launches
  • Marketing

‘It Takes a Village’: New Industry Support Group For Working Parents Launches

'The Village,' the first association dedicated to supporting working parents in the Australian media industry, officially launches today. Designed as a nurturing community for industry professionals who are planning a family, expecting, or already caring for children, The Village redefines support, connection, and advocacy for working parents, and is aimed at fostering successful and sustainable careers within the industry.