The First Batch Of Finalists For The B&T Awards 2022 Has Just Dropped – Are You In It?

That’s right, finalists for all the agency categories in this year’s B&T Awards, presented by YouTube, are ready to be revealed. Check out the list below to see who made the cut.

Well done to everyone who entered – we had entries from over 190 different organisations this year covering the full spectrum of adland, from Atomic to Zenith…

31ST, 3rdspace, 7 Eleven, 72andSunny, Adgile Media, Adhesive, Adholics, Adrenalin, AFFINITY, AJF Partnership, Akcelo, AKQA, Alley, Alpha Digital, Amplify Brand Experience, Apparent, Archetype, Atomic 212°, Australia Post, Awaken, Bailey Nelson, Bashful Creative Agency, BIG W, Blobfish International, BMF, Bolster, Broadsheet Media, Bullfrog, C7EVEN Communications, Captify, Carat, Cartology, Channel Factory, CHEP Network, Coles Group, Connecting Plots, dentsu, creativeXpeople at Synergy Group, Crowd DNA, Cultural Pulse, Curious Minds, Deepend, dentsu, Digital Turbine, Direct Response Media, Edelman Australia, Eleven, Emerging Brand Africa, Emotive, Enigma, Equality Media + Marketing, Fifth Dimension Research and Consulting, Fiftyfive5, Finecast, Fivebyfive, G Squared, G.J. Gardner Homes, George P Johnson, GHO, Great Southern Bank, Gumtree, CarsGuide, Autotrader Network, Guzman Y Gomez, Half Dome, Hardhat, Hatched Media, HelloFresh, Herd MSL, HERO, Hive Creative, Honeycomb Strategy, Horizon Communication Group, Host/Havas, Howatson+Company, Icon Agency, Icon Water, impact.com, Impressive Digital, Initiative, Innocean, InProfile, iProspect, Jack Nimble, Jaywing, Kantar, Kargo, Komo, KPMG, LADbible Group, Leo Burnett, Lewers, Lionize, Living Online, Local Digital, M&C Saatchi Group, Man of Many, Mango Communications, Mastercard, McNair yellowSquares, MediaCom, MIA, Milk and Honey United, Mindshare, MONDAY Haircare, MYOB, NAB, Nature Pty Ltd, Next&Co, Nightjar, Octagon, ogb, Ogilvy, Ogury, OMD, Only Everything, oOh!media, Optus, Orchard, Paper + Spark, Paper Moose, PayPal, Perth Is OK!, PHD, Playground XYZ, Poem, Prodigious, Queensland Police Service, R/GA, REA Group, Red Havas, Reload Media, Resolution Digital, Rocket Agency, Rumble Strategic Creative, Ryvalmedia, Sabio, Sales Redefined, Seven, Shadowboxer, SICKDOGWOLFMAN, Six Black Pens, Snack Drawer, Snackable Media, Snapchat, Social Power, SCA, Spark Foundry, Sparro, Special, StoreLab Pty Ltd, Suncorp Group, Sydney Water, TBWA, Tealium, The Conversion Group, The General Store, The Great Barrier Reef Foundation, The Hallway, The Idea Shed, The Lab, The Lifestyle Suite, The Media Store, The Mint Partners, The Monkeys, part of Accenture Song, The Royals, The Trade Desk, The University of Queensland, The Works, Think HQ, Think Wink, Thinkerbell, This Is Flow, Thrive PR, TLA Worldwide, TRA, Traffik, Trilogy Advertising and Marketing, Uber, Usual Suspects Creative, Val Morgan, Vidico, VMLY&R Brisbane, Wavemaker, We Are Different, We The People, Whereto Research, whiteGREY, WiredCo., Woolworths, WULFE Marketing, XPO: The Mars Agency, Yahoo & Zenith Media.

Wow. 

Needless to say, the judges had the unenviable task of narrowing down a list of exceptional entries. It really never gets easier. Thank you to our generous B&T Awards judges* for lending your time and talent.

A BIG congrats in advance to all the finalists. We’ll be dropping you a line personally with all the details for the next round of judging. 

That’s right – live judging is back! Those shortlisted will get the chance to prove their worth in a real-time pitch session on Wednesday 21st September 2022. 

Now for some necessary housekeeping – finalists, please double-check how your company name is listed. If any changes are needed please email belinda@themisfits.media and romy@themisfits.media no later than next Wednesday 14 September 2022. 

This is how the names will appear in the awards presentation and on winner trophies – so you definitely want to make sure there are no mistakes in there. 

And now – cue drumroll – here are the finalists for the first (lucky) 19 categories:

ADVERTISING AGENCY

• Howatson+Company
• M&C Saatchi Group
• Special
• The Monkeys, part of Accenture Song
• The Royals
• Thinkerbell

BRANDING, DESIGN & CX AGENCY – SPONSORED BY DISPLAYWISE

• Apparent
• BMF
• Special
• The General Store
• The Royals
• whiteGREY

EMERGING AGENCY

• Adholics
• Bullfrog
• Howatson+Company
• Milk and Honey United
• Shadowboxer
• Snack Drawer

EXPERIENTIAL / PROMOTIONAL AGENCY – SPONSORED BY F2T

• 31ST
• Akcelo
• George P Johnson Australia & New Zealand
• Amplify
• The Conversion Group
• XPO: The Mars Agency

INDEPENDENT AGENCY (OVER 50 EMPLOYEES)

• Akcelo
• Atomic 212°
• Howatson+Company
• Special
• The Royals
• Thrive PR

INDEPENDENT AGENCY (UNDER 50 EMPLOYEES)

• Bullfrog
• Emotive
• Paper Moose
• The Hallway
• This Is Flow
• WiredCo.

MARKETING TEAM OF THE YEAR – Sponsored by Forbes Australia

• 7-Eleven
• BIG W
• Mastercard
• NAB
• PayPal
• Uber Australia

MARKETING TECHNOLOGY COMPANY OF THE YEAR

• Adgile Media
• Channel Factory
• Kargo
• Playground XYZ
• The Trade Desk
• Yahoo

MEDIA AGENCY

• Atomic 212°
• Hatched
• Initiative Australia
• This Is Flow
• Wavemaker
• Zenith Media

NSW AGENCY

• Akcelo
• BMF
• Howatson+Company
• Special Sydney
• The Hallway
• The Monkeys, part of Accenture Song

PEOPLE & CULTURE (OVER 100 EMPLOYEES)

• BMF
• Initiative Australia
• Kantar
• M&C Saatchi Group
• PHD Media
• Seven

PEOPLE & CULTURE (UNDER 100 EMPLOYEES)

• Half Dome
• Hatched Media
• Nature
• Sparro
• Special
• The Royals

PERFORMANCE AGENCY 

• Alley
• Impressive Digital
• Reload Media
• Resolution Digital Australia
• Sparro
• WiredCo.

PR AGENCY

• Adhesive
• Eleven
• Icon Agency
• ogb
• Poem
• Thrive PR

PRODUCTION COMPANY – SPONSORED BY AUDIO NETWORK

• FINCH
• Jack Nimble
• The Lifestyle Suite

QLD/ OTHER STATES/TERRITORIES/NZ AGENCY

• creativeXpeople
• dentsu QLD
• HERO
• Rumble Strategic Creative
• Special New Zealand
• VMLY&R Brisbane

RESEARCH AGENCY – SPONSORED BY ADIA

• Crowd DNA
• Fiftyfive5
• Honeycomb Strategy
• Havas Labs @ Host/Havas
• Kantar
• TRA

SHOPPER MARKETING AGENCY OF THE YEAR

• 31ST
• The Conversion Group
• XPO: The Mars Agency

VIC AGENCY

• Atomic 212°
• Bullfrog
• Half Dome
• M&C Saatchi Melbourne
• Special Melbourne
• The Monkeys, part of Accenture Song

If a category (or categories for you overachievers) that you entered isn’t listed, check out part two.

Kudos again to all the finalists. And for those of you that didn’t make the cut this year, we would still absolutely love to celebrate with you on the gala awards night.

This year’s B&T Awards will take place on Friday 4th November 2022 at the Hordern Pavilion, Sydney. You can secure your spot now HERE then get your best bib and tucker ready to celebrate what has been another exceptional year of work by adland.

Finally, a MASSIVE thank you to all of our sponsors for this year’s B&T Awards. We wouldn’t be able to put on the industry’s favourite event without your support.

* Big thank you to our judges:

Aimee Ocampo, Alex Rienecker, Alex Spurzen, Alexandra Shadbolt, Alicia Lykos, Amanda MacMillan, Amber Collins, Amber Elliott, Andreana Walton, Andrew Campbell, Andrew Younis, Andy Morley, Angela Hampton, Anjana Khallouf, Anna Bollinger, Annette Slunjski, Avish Gordhan, Barry Bohler, Ben Knighton Bev Bury, Bree Bunzel, Caroline Bonpain, Carolyn Tait, Catherine Bowe, Charmaine Moldrich, Claire West, Clare Cahill, Craig Galvin, Dantie Van Der Merwe, David Borean, David Fraser, Debbie Leader, Diana Costantini, Dimitri Andreatidis, Donna Gordon, Elizabeth Harper, Emily Murren, Emily Thompson, Emma Jensen, Emma Smith, Esme Ribarovski, Fiona Chilcott, Fiona Lake, Gaye Steel, Greg Graham, Iris Chan, Jade Harley, James Caldwell, James Griffiths, Jane Merrick, Jasmin Clements, Jeff Estok, Jo Mullaley, Jonathon Bernard, Julia Vargiu, Karen Ganschow, Karen Halligan, Kat Warboys, Kate Chaffer, Kate Kissane, Kate Winney, Kate Young, Katie Millington, Katyana Armen, Keeva Stratton, Kelly Dunlop, Kristy Brown, Le Tran, Lincoln Grice, Lisa Cachia, Lisa Sheehan, Lucia Elliott, Mari Kauppinen, Mark Hollands, Mark Wheeler, Martin Brown, Matteo Piovan, Melyne Hovasapian, Michael Di Natale, Michelle Hampton, Mikaela Crimmins, Mike Thomas, Miles Omodei, Mitchell Greenway, Naomi Gorringe, Nathan Kent, Naysla N. Edwards, Nicholas Levy, Nicole Papoutsis, Nicole Prior, Nicole Zosh, Nikki Warburton, Olivia Longson, Pamela Bishop, Paul Bailey, Pete MacGregor, Petra Buchanan, Pia Chaudhuri, Rebecca Newton, Renee Davidson, Richard Woods, Ricky Chanana, Rochelle Burbury, Rushenka Perera, Sam Trattles, Sangeeta Leach, Sarah Liu, Scott Laird, Sean Woodward, Sebastian Graham, Simon Hadfield, Sorrel Osborne, Stephanie Brown, Steve Fontanot, Suz Biollo, Tim Kenward, Uma Oldham, Vanessa Liell, Wai Kwok & William Leach.