THE WAIT IS OVER!! Here Are The Rest Of The B&T Awards 2022 Finalists!

That’s right, the second batch of finalists for this year’s B&T Awards, presented by YouTube, are ready to be revealed.

This is where we celebrate the craft – the best campaigns, strategy, creativity… the work basically. 

Once again, well done to everyone who entered! We received entries from over 190 organisations this year, which is an insane effort:

31ST, 3rdspace, 7 Eleven, 72andSunny, Adgile Media, Adhesive, Adholics, Adrenalin, AFFINITY, AJF Partnership, Akcelo, AKQA, Alley, Alpha Digital, Amplify Brand Experience, Apparent, Archetype, Atomic 212°, Australia Post, Awaken, Bailey Nelson, Bashful Creative Agency, BIG W, Blobfish International, BMF, Bolster, Broadsheet Media, Bullfrog, C7EVEN Communications, Captify, Carat, Cartology, Channel Factory, CHEP Network, Coles Group, Connecting Plots, dentsu, creativeXpeople at Synergy Group, Crowd DNA, Cultural Pulse, Curious Minds, Deepend, dentsu, Digital Turbine, Direct Response Media, Edelman Australia, Eleven, Emerging Brand Africa, Emotive, Enigma, Equality Media + Marketing, Fifth Dimension Research and Consulting, Fiftyfive5, Finecast, Fivebyfive, G Squared, G.J. Gardner Homes, George P Johnson, GHO, Great Southern Bank, Gumtree, CarsGuide, Autotrader Network, Guzman Y Gomez, Half Dome, Hardhat, Hatched Media, HelloFresh, Herd MSL, HERO, Hive Creative, Honeycomb Strategy, Horizon Communication Group, Host/Havas, Howatson+Company, Icon Agency, Icon Water, impact.com, Impressive Digital, Initiative, Innocean, InProfile, iProspect, Jack Nimble, Jaywing, Kantar, Kargo, Komo, KPMG, LADbible Group, Leo Burnett, Lewers, Lionize, Living Online, Local Digital, M&C Saatchi Group, Man of Many, Mango Communications, Mastercard, McNair yellowSquares, MediaCom, MIA, Milk and Honey United, Mindshare, MONDAY Haircare, MYOB, NAB, Nature Pty Ltd, Next&Co, Nightjar, Octagon, ogb, Ogilvy, Ogury, OMD, Only Everything, oOh!media, Optus, Orchard, Paper + Spark, Paper Moose, PayPal, Perth Is OK!, PHD, Playground XYZ, Poem, Prodigious, Queensland Police Service, R/GA, REA Group, Red Havas, Reload Media, Resolution Digital, Rocket Agency, Rumble Strategic Creative, Ryvalmedia, Sabio, Sales Redefined, Seven, Shadowboxer, SICKDOGWOLFMAN, Six Black Pens, Snack Drawer, Snackable Media, Snapchat, Social Power, SCA, Spark Foundry, Sparro, Special, StoreLab Pty Ltd, Suncorp Group, Sydney Water, TBWA, Tealium, The Conversion Group, The General Store, The Great Barrier Reef Foundation, The Hallway, The Idea Shed, The Lab, The Lifestyle Suite, The Media Store, The Mint Partners, The Monkeys, part of Accenture Song, The Royals, The Trade Desk, The University of Queensland, The Works, Think HQ, Think Wink, Thinkerbell, This Is Flow, Thrive PR, TLA Worldwide, TRA, Traffik, Trilogy Advertising and Marketing, Uber, Usual Suspects Creative, Val Morgan, Vidico, VMLY&R Brisbane, Wavemaker, We Are Different, We The People, Whereto Research, whiteGREY, WiredCo., Woolworths, WULFE Marketing, XPO The Mars Agency, Yahoo & Zenith Media.

We say it every year but the calibre of work never ceases to amaze us. There’s no way we could’ve narrowed down the outstanding entries without the help of our amazing B&T Awards judges* – thank you all! You’re our heroes. 

Now then, another BIG congrats in advance to all the latest finalists!

If you can’t find your category in this list, make sure you check out part one which includes all the organisation categories.

One last thing! Finalists, please double-check how your company and campaign name is listed on the shortlist. If any changes are needed please email [email protected] and [email protected] no later than next Wednesday 14th September 2022. This is how the names will appear in the awards presentation and on winner trophies – so you definitely want to make sure there are no mistakes in there.

Here we go – part two of the shortlist for this year’s B&T Awards. (Another) drum roll please…

B&T AWARD FOR BRAVERY

• Bullfrog – “Politix x Movember”
• Emotive – “EMBODIED. #PostpartumUnfiltered”
• Five by Five Global – “Prunelax”
• HERO – “Victoria Police, Senior Constable Laurie Fox”
• Leo Burnett Australia – “One House To Save Many”
• Special Australia – “BONDS Total Package”
• The Monkeys, part of Accenture Song – “Grill’d Impossible Burger”
• The Royals – “The McGowan Sofa Bed”
• Think HQ – “Racism. It Stops With Me”
• WiredCo. – “PIZZAS FOR PODIUMS”

BEST AD CAMPAIGN

• 72andSunny ANZ – “Google x AFL: Helping you help them”
• BMF – “You Can’t Overcook Christmas”
• dentsu Creative – “Garvan – Disease Dilemmas”
• Leo Burnett Australia – “One House To Save Many”
• Milk and Honey United – “Rosemary Feels Better”
• Special New Zealand – “Motor Neurone Disease NZ David’s Unusables”
• Special Australia – “BONDS Total Package”
• Suncorp Group – “AAMI Bargain Regret”
• The Hallway – “Boys Do Cry”
• The Monkeys, part of Accenture Song – “The Lost Country of the Pacific”

BEST CONTENT MARKETING STRATEGY

• Bolster – “The Sims – Spill The Tea”
• Emotive – “EMBODIED. #PostpartumUnfiltered”
• HERO – “Queensland Police Service, Made For It”
• Host/Havas – “Crime Interrupted”
• Howatson+Co – “The Book of Limbo”
• Howatson+Co – “Matilda Bay’s Rejected Ales”
• LADbible Group – “UNHEARD”
• M&C Saatchi – “Thrive by Five”
• OMD – “Meet the Fanfluencers – The Coles AFL Fan Awards”
• Six Black Pens – “NAB Unpack the Federal Budget”

BEST CTV CAMPAIGN – SPONSORED BY SAMSUNG ADS

• Finecast x Mediacom – “Dell Consumer“
• Milk and Honey United – “Rosemary Feels Better”
• Resolution Digital Australia – “Australian Labor Party Federal Election 2022”

BEST DIGITAL CAMPAIGN – SPONSORED BY TWITCH

• Digital Turbine – “BWS Levels Up Delivery Business to Legendary Heights with Gamification”
• HERO – “Victoria Police, Senior Constable Laurie Fox”
• Host/Havas – “Crime Interrupted”
• M&C Saatchi Group – “Craft Camera Action”
• M&C Saatchi Group – “Thrive by Five”
• M&C Saatchi Group – “Insta-pour”
• PHD Media – “Virgin Real-Time Routes”
• Rocket Agency – “Mirvac’s LIV”
• Special New Zealand – “Motor Neurone Disease NZ David’s Unusables”
• The Hallway – “Boys Do Cry”

BEST DIGITAL SERVICES

• CHEP Network
• Jaywing
• Living Online
• Next&Co
• Orchard
• Reload Media
• Resolution Digital Australia
• Rocket Agency
• Shadowboxer
• We The People

BEST DIGITAL TRANSFORMATION

• CHEP Network
• Deepend
• Merkle
• Gumtree, CarsGuide, Autotrader Network
• Half Dome
• Nightjar
• Resolution Digital Australia
• Seven
• StoreLab
• whiteGREY

BEST MEDIA CAMPAIGN

• Awaken – “The Sparkling Margarita”
• Carat, a dentsu company – “The Cooler”
• Host/Havas – “Crime Interrupted”
• Initiative Australia – “CGU Tall Poppy”
• Initiative Australia – “A Fire Inside”
• iProspect, a dentsu company & Polestar – “The Time Is Now, For Future You”
• MediaCom – “M&M’S commentate from the Gogglebox couch”
• OMD – “Macca’s Monopoly Game On”
• PHD Media – “The Golf Ad Break Championship”
• Special New Zealand – “Motor Neurone Disease NZ David’s Unusables”

BEST MEDIA PLATFORM

• Broadsheet Media
• Captify
• Cartology – Part of Woolworths Group
• Man of Many
• Mastercard, HERO
• Perth Is OK!
• Channel 7
• 7plus
• Val Morgan Cinema

BEST OUT OF HOME CAMPAIGN

• Akcelo – “Squid Game Halloween“
• BMF – “Come down for air – The Off Season”
• dentsu Creative – “Disease Dilemmas”
• dentsu Creative – “Subject Zero”
• REA Group – “Property search made easier”
• Special Australia – “Satisfy Your Strange”
• The Monkeys, part of Accenture Song – “The Lost Country of the Pacific”
• Thinkerbell – “FURPHY WHAT THE TRUCK”
• Thinkerbell – “Her Majesty the Queen”
• whiteGREY – “PLate Up”

BEST PR CAMPAIGN

• Adhesive – “Seek: Napoleon Dynamite Puts His Sweet Skills To Work”
• Akcelo – “Squid Game Halloween”
• CHEP Network – “7-Eleven Coffee Scrub”
• Icon Agency – “Still Six Lives”
• M&C Saatchi – “Thrive by Five”
• Ogilvy PR – “KFC Degustation”
• Snapchat with We Are Different and Only Everything for The Great Barrier Reef Foundation – “Great Barrier Reef Foundation: Remove the Barrier“
• Special New Zealand – “Motor Neurone Disease NZ David’s Unusables”
• The Monkeys – “Super Cheap Auto: 1000 Bathursts”
• The Monkeys – “Letters to Leaders”

BEST RADIO/AUDIO CAMPAIGN 

• BMF and Bantam – “Holding Out For Help Music”
• CHEP Network – “Performance Enhancing Music”
• Host/Havas – “Crime Interrupted”
• Howatson+Company – “Love Song to the Internet”
• Innocean Australia – “No Ugly Sleep”
• Mindshare – “NAB JAB / Closer To”
• PHD Media – “The Story”
• R/GA – “REAL NICE (H.C.T.F.)”
• The Hallway – “Boys Do Cry”
• Wavemaker – “Siri-ously in Need of a Holiday”

BEST REGIONAL MEDIA CAMPAIGN – SPONSORED BY BOOMTOWN

• C7EVEN Communications – “Touch the Top”
• HERO – “WorkSafe, It’s Never You Until It Is”
• Howatson+Company – “Belong Regional”
• Icon Water – “Free the Poo”
• Mindshare – “NAB Business Regional and Agri Calendar”
• SICKDOGWOLFMAN – “Band Together”
• Southern Cross Austereo – “Up, Up & Away with Mix 106.3, Hendrick’s Gin & iProspect, a dentsu company”
• Suncorp Group – “AAMI Clangers for Good”
• WÜLFE – “Which Iconic Southern Downs Trail Are You?”

BEST TV CAMPAIGN

• 72andSunny ANZ – “Google x AFL: Helping you help them”
• AJF Partnership – “Specsavers ‘Free Polarisation Cowboys'”
• BMF – “You Can’t Overcook Christmas”
• dentsu Creative – “It’s free, but it could cost you.”
• KPMG Creative – “Raiz Your Game”
• Special New Zealand – “Optus. The Violinist”
• Special Australia – “BONDS Total Package”
• The Monkeys, part of Accenture Song – “The Lost Country of the Pacific”
• The Monkeys, part of Accenture Song – “I Still Call Australia Home”
• The Royals – “Fix it”

BEST USE OF SOCIAL MEDIA

• CHEP Network – “Samsung: Fold Like a Flip”
• dentsu Creative – “House of Hoops, Mark of Greatness”
• Hardhat – “Next Time, DocuSign”
• LADbible Group – “UNHEARD”
• M&C Saatchi Group – “Craft Camera Action”
• M&C Saatchi Group – “Thrive by Five”
• Snapchat with We Are Different and Only Everything for The Great Barrier Reef Foundation – “Great Barrier Reef Foundation: Remove the Barrier”
• The Monkeys, part of Accenture Song – “UNWA Empower Moves”
• The Monkeys, part of Accenture Song – “Super Cheap Auto: 1000 Bathursts”
• WiredCo. – “Pizzas For Podiums”

BEST USE OF SPONSORSHIP

• CHEP Network – “Performance Enhancing Music”
• Edelman Australia – “What’s in a Number?”
• M&C Saatchi Group – “Van Gogh Hidden Tickets”
• Ogilvy PR – “KFC Peking Cluk”
• OMD – “Footy, I’m Lovin’ It”
• SICKDOGWOLFMAN – “Band Together”
• Suncorp Group – “Clangers for Good”
• The Monkeys, part of Accenture Song – “Super Cheap Auto: 1000 Bathursts”
• Thinkerbell – “Postcodes of Origin”
• TLA Worldwide – “The Carlton Draft”

BEST USE OF TECH

• CHEP Network – “Samsung Phone Selector”
• CHEP Network – “Samsung Shoppable Lens”
• HERO – “Victoria Police, Senior Constable Laurie Fox”
• PHD Media – “The Golf Ad Break Championship”
• R/GA – “Nike For Every Body”
• REA Group – “Driving realestate.com.au Home Loan Refinance Leads”
• Snapchat, We Are Different and Only Everything for The Great Barrier Reef Foundation – “Remove the Barrier”
• Special New Zealand – “Motor Neurone Disease NZ David’s Unusables”
• The Conversion Group & Unbound – “Pepsi Max Pop & Win: How a Refreshing Take On AR Drove Record Participation”
• Thinkerbell – “Ramp Rater”

BEST YOUTUBE CAMPAIGN OF THE YEAR – SPONSORED BY YOUTUBE

• Channel Factory – “SBS In-Language”
• M&C Saatchi – “BWYASSS: The Runaway”
• Vidico – “Bailey Nelson: Incredible Glasses For Every Aussie Face”

DATA-DRIVEN MARKETING

• Carat, a dentsu company – “Trading Quantity For Quality with Cash Converters”
• Howatson+Company – “Belong Regional”
• Jaywing – “Athena Home Loans”
• PHD Media – “Virgin Real-Time Routes”
• Playground XYZ – “Attention Optimised Contexts”
• REA Group – “realestate.com.au Property Owner Track Acquisition”
• Seven – “7REDiQ”
• Think HQ – “Speak Their Language”
• Thinkerbell – “SNICKERS”
• Woolworths at dentsu – “BIGW’s Big Win On Data”

DIVERSITY – THE WORK

• 72andSunny ANZ – “All Creatures Welcome”
• dentsu Creative – “THE IRUKANDJIS”
• dentsu Creative – “Subject Zero”
• Emotive – “EMBODIED. #PostpartumUnfiltered”
• GHO Sydney – “Planet Puberty”
• Innocean Australia – “Be the Change”
• LADbible Group – “UNHEARD”
• M&C Saatchi Group – “CommBank Next Chapter”
• M&C Saatchi Group – “Hireup”
• Think HQ – “Racism. It stops with me”

Congrats again to all the finalists. And for those of you that didn’t make the cut this year, we would still absolutely love to celebrate with you on the gala awards night.

This year’s B&T Awards will take place on Friday 4th November 2022 at the Hordern Pavilion, Sydney.

You can secure your spot now HERE then get your best bib and tucker ready to celebrate what has been another exceptional year of work by adland!

Finally, a MASSIVE thank you to all of our sponsors for this year’s B&T Awards. We wouldn’t be able to put on the industry’s favourite event without your support!

*Big thank you to our judges:

Aimee Ocampo, Alex Rienecker, Alex Spurzen, Alexandra Shadbolt, Alicia Lykos, Amanda MacMillan, Amber Collins, Amber Elliott, Andreana Walton, Andrew Campbell, Andrew Younis, Andy Morley, Angela Hampton, Anjana Khallouf, Anna Bollinger, Annette Slunjski, Avish Gordhan, Barry Bohler, Ben Knighton Bev Bury, Bree Bunzel, Caroline Bonpain, Carolyn Tait, Catherine Bowe, Charmaine Moldrich, Claire West, Clare Cahill, Craig Galvin, Dantie Van Der Merwe, David Borean, David Fraser, Debbie Leader, Diana Costantini, Dimitri Andreatidis, Donna Gordon, Elizabeth Harper, Emily Murren, Emily Thompson, Emma Jensen, Emma Smith, Esme Ribarovski, Fiona Chilcott, Fiona Lake, Gaye Steel, Greg Graham, Iris Chan, Jade Harley, James Caldwell, James Griffiths, Jane Merrick, Jasmin Clements, Jeff Estok, Jo Mullaley, Jonathon Bernard, Julia Vargiu, Karen Ganschow, Karen Halligan, Kat Warboys, Kate Chaffer, Kate Kissane, Kate Winney, Kate Young, Katie Millington, Katyana Armen, Keeva Stratton, Kelly Dunlop, Kristy Brown, Le Tran, Lincoln Grice, Lisa Cachia, Lisa Sheehan, Lucia Elliott, Mari Kauppinen, Mark Hollands, Mark Wheeler, Martin Brown, Matteo Piovan, Melyne Hovasapian, Michael Di Natale, Michelle Hampton, Mikaela Crimmins, Mike Thomas, Miles Omodei, Mitchell Greenway, Naomi Gorringe, Nathan Kent, Naysla N. Edwards, Nicholas Levy, Nicole Papoutsis, Nicole Prior, Nicole Zosh, Nikki Warburton, Olivia Longson, Pamela Bishop, Paul Bailey, Pete MacGregor, Petra Buchanan, Pia Chaudhuri, Rebecca Newton, Renee Davidson, Richard Woods, Ricky Chanana, Rochelle Burbury, Rushenka Perera, Sam Trattles, Sangeeta Leach, Sarah Liu, Scott Laird, Sean Woodward, Sebastian Graham, Simon Hadfield, Sorrel Osborne, Stephanie Brown, Steve Fontanot, Suz Biollo, Tim Kenward, Uma Oldham, Vanessa Liell, Wai Kwok & William Leach.