Media Watch Slamming TV Journos For Paid Endorsements Backfires After Hypocrisy Pointed Out

Media Watch Slamming TV Journos For Paid Endorsements Backfires After Hypocrisy Pointed Out

Media Watch has come out swinging against paid television hosts that are also using their social media accounts to advertise goods.

However, Media Watch was swiftly called out for being hypocritical.

New.com.au reported that  Media Watch host Paul Barry said: “Now, you might have thought that anyone who calls themselves a journalist, who presents on news programs, would not dream of taking cash for comment – but that, it seems, is old-school philosophy at the (Nine) network, where the commercial creep is on.”

Barry used Nine newsreader Belinda Rusell as a prime example.

He said:  “Certainly calls herself a journalist, but she was also tucking into Cadbury a fortnight ago.

“Back in September, she and her family were spruiking rival choc shop, Darrell Lea. And among the other companies she’s happy to plug are supermarket Coles, burger joint Grill’d and even Dettol’s liquid soap.”

However, Guardian journalist Birdie Jabour has pointed out the hypocrisy with one searing tweet.

Jabour tweeted: “Find it weird Media Watch has chosen to go after these hosts for declared ads on Instagram. When ABC journalists are allowed to make thousands of dollars hosting conferences for companies and industry bodies they report on.”

Honestly, in 2022 it seems naive to think that Journalists aren’t making money from other income streams.




Please login with linkedin to comment

Birdie Jabour media watch paul barry

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]