Hivestack Expands US Footprint With Clear Channel Outdoor Partnership

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership
B&T Magazine
By B&T Magazine



Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies.

Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP, in addition to direct, across CCOA’s nationwide digital footprint in the U.S. The partnership allows CCOA to operate PMP buys via the Hivestack SSP and Open Exchange through the Hivestack Ad Exchange.

This partnership comes as marketers continue leaning further into data-led media solutions, including programmatic DOOH, to understand and plan against emerging audience travel patterns and as consumers plan for fall and holiday road and air travels.

Hivestack founder and CEO, Andreas Soupliotis commented: “This new alliance represents a landmark change for programmatic DOOH delivery, enabling advertisers to target audiences at unprecedented scale through the Hivestack SSP. CCOA has an exciting vision for programmatic DOOH and Hivestack is thrilled to be embarking on this journey with them.”

The partnership enables programmatic buying of CCOA’s unmatched array of premium media across the US This includes CCOA’s digital billboards and posters, spectaculars, airport media, bus shelters, and commuter rail stations, reaching over 100 million people monthly. Moreover, this enables digital marketers to easily discover, buy and measure CCOA’s media directly alongside other programmatic channels like digital and mobile.

The partnership will enable CCOA to generate a new stream of programmatic revenue from DOOH buyers that use the Hivestack DSP as well as revenue from buyers that use omni-channel DSPs, integrated with the Hivestack SSP.

“We’re thrilled to partner with Hivestack and offer even more programmatic solutions to our clients at scale,” said Wade Rifkin, SVP, Programmatic, CCOA. “As programmatic DOOH adoption grows across the U.S. and internationally, we’re excited to work with Hivestack, one of the industry leaders in OOH ad tech, and offer clients a way to drive added reach + impact as a part of their omnichannel plans.”

Hivestack currently activates against 343 billion monthly impressions globally, enabling marketers to bring their brand to life with the precision of programmatic DOOH.




Please login with linkedin to comment

hivestack

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]