MRC Agency Celebrates Sixth Year Anniversary & Announces New Client Wins

MRC Agency Celebrates Sixth Year Anniversary & Announces New Client Wins
B&T Magazine
Edited by B&T Magazine



Strategic communications agency MRC has announced a roster of new client wins to celebrate its sixth anniversary, with immediate effect. 

MRC announces Australian market representation of American-owned Brown-Forman brands Herradura Tequila and Jägermeister, former R.M. Williams creative director, Jeremy Hershan’s new independent luxury brand Haulier, and celebrity chef, Sean Connolly’s new French-inspired restaurant Whalebridge at Sydney Cove. 

The Sydney-based consultancy specialises in brand architecture, public relations strategies, media consultations and event production. 

Despite the global pandemic the financial year ending June 2021 has been a period of substantial growth for the dynamic lifestyle stable.

MRC delivered a strong consumer-facing Veuve Clicquot Beach House campaign for Moët Hennessy Australia; achieved record earned media results for the launch of luxury farm stay Barranca, Kangaroo Valley; was appointed the Asia-Pacific lead agency for Business of Fashion 500 listers, Jordan & Zac Stenmark’s new Dreamers company; and produced the internationally acclaimed Commas Spring Summer 2022 runway presentation on Tamarama Beach during Afterpay Australian Fashion Week in June. 

MRC founding director, Cameron Carter, said: “As Australia recovers from Covid-19 related setbacks supporting small to medium-sized businesses will be key.

“MRC continues to hone its service offering, engaging the countries top creatives and media, to provide an unrivalled service to our client partners

“A great example of marketing innovation was with our long-standing client partner Commas and their Australian Fashion Week presentation.

“We partnered with global fashion week custodian IMG to produce an iconic shoreline event on Tamarama Beach and the campaign received an audience of 762 million — and counting.”

“We have had to adjust just like everybody else, but the fundamentals of what we offer our clients remain the same and that’s what we continue to invest in.

“We are excited and well-positioned as we enter the new financial year and celebrate MRC’s sixth birthday.” 




Please login with linkedin to comment

Cameron Carter mrc

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]