YouGov Launches CharityIndex Australia To Support NGOs

YouGov Launches CharityIndex Australia To Support NGOs
B&T Magazine
Edited by B&T Magazine



YouGov has officially launched its CharityIndex in Australia, supporting local and international charities and NGOs.

The CharityIndex will help those organisations throughout the unique challenges they face, supporting them to grow and succeed.

Using the Index, organisations and charities can track perceptions of their brand. They can also monitor the performance of their brand both during and after campaigns, including brand health, media-focused, and lower-funnel metrics.

The YouGov CharityIndex also allows for maximisation of charitable donations with daily tracking, custom questions, and multiple data formats for a range of analysis needs.

Laura Robbie, YouGov’s General Manager in Australia (pictured) said, “we are so pleased to bring to the Australian marketplace an insights solution that delivers tangible benefit to our charitable sector.”

“As we navigate times of ongoing crisis, we need focus on how we can best enable the charities that support us to succeed.”




Please login with linkedin to comment

yougov

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]