CX And Martech Agency Triggerfish Announces Global Client Wins

Birmingham, England - March 17 2019: The entrance to the Subway sandwich store on Bull Street

Brisbane-based Triggerfish, one of Australia’s leading CX transformation and MarTech agencies has announced its partnership with Independent Purchasing Cooperative (IPC), a SubwayFranchisee-owned purchasing company responsible for the supply chain processes of more than 43,000 Subway restaurants globally.

Appointed by the IPC team in North America, the team at Triggerfish have been engaged to co-create a range of digital experience and MarTech initiatives for both the North American and Asia Pacific regions, with the aim of improving the Subway franchisee experience, while boosting profitability and competitiveness in each of the regions.

Robert Hopkins, Director of Communications for IPC Global says that they’ve long known that operational speed and certainty with their marketing technology was key to helping franchisees become more profitable and competitive, but to date had struggled to find the right partner to help them deliver on the vision.

“The team at Triggerfish knew how to connect with our marketing and technology teams, which provided a breath of fresh air and was key in helping us achieve our goals,” he says.

“With input from dozens of stakeholders, the Triggerfish team helped to gain clarity around our key priorities which enabled both the North American and Asia Pacific regions to create a world class digital customer experience for IPC franchisees in 15 countries and eight different languages.

“In less than nine months, that is quite an accomplishment and something to celebrate,” says Hopkins who adds that key project features included an awesome new dashboard, new personalisation capabilities, CRM connectivity, online profile management (no more paper!), an incredibly improved knowledge base, simplified navigation, and a range of single sign-ons.

He adds: “All of this was focused on improving the franchisee experience and business outcomes, helping Subway franchisees become more profitable today and into the future.”

Anthony Hook, Director at Triggerfish says that they’re delighted to partner with IPC to help them improve their digital business processes and drive more value for franchisees.

“We look forward to continue working with the team at IPC to improve the digital experience for thousands of franchisees and their staff across the globe, by creating more operational efficiency and bringing their CX priorities to life,” he adds.

Adding to its global client growth, Triggerfish has also been appointed the MarTech agency of record for a major global fintech organisation specialising in direct debit and payment solutions, based in the US.

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