Cinema Delivers Biggest Weekend In Admissions Since February 2020

Cinema Delivers Biggest Weekend In Admissions Since February 2020
B&T Magazine
By B&T Magazine



Cinema admissions recorded their best ever results since pre-COVID lockdown restrictions, as 897,000 Australians visited the cinema over the weekend (25-28 Mar 2021). Proving once again the power of cinema in delivering hard-to-reach demographics, an incredible 50 per cent of last weekend’s audience were aged 18-39.

The blockbuster weekend of admissions sets a new benchmark for audience levels and confirms the return of consumer confidence in the cinema environment.

Last weekend’s stellar results were fuelled by a growing blockbuster content slate, with Godzilla vs. Kong achieving an outstanding performance of 413,000 admits, and Peter Rabbit 2 achieving 176,000 admits. Both films achieved these results in only their first weekend at the box office.

The growth in admissions also further validifies Val Morgan’s 2020 Great Escapers research, which proved that an overwhelming segment of the Australian population are seeking experiences that offer them a sense of escapism and return to normal life – attributes that Val Morgan can uniquely deliver.

“These early results have far exceeded our forecasts and signals that returning cinema audiences are craving the immersion and escape that only the cinema experience provides. We anticipate that national admissions will continue to gain momentum and exceed forecasts throughout 2021 with an 18-month content slate crammed into just nine months”

Advertisers can be assured that Val Morgan Cinema is still the most powerful AV platform for brands to tell their story and truly connect with consumers. Now is the time to get back on board with the biggest, brightest, and best advertising platform in the world”. Mr. Guy Burbidge, Managing Director of Val Morgan said.

Australians’ hunger for first-run content and amazing experiences outside of the home will be fulfilled with blockbuster movie titles such as Fast & Furious 9, Mortal Combat, Cruella, Black Widow, Top Gun: Maverick, In the Heights, and A Quiet Place II all dropping within the next 15 weeks.




Please login with linkedin to comment

Val Morgan

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]