NAB Unveils ‘Make Ideas More’ Via Clems Melbourne

NAB has launched a new campaign via Clems Melbourne encouraging small and medium businesses to ‘Make Ideas More’.

Rolling out nationally, the campaign brings to life the bank’s longstanding More than Money brand platform and celebrates the ingenuity of business owners across the country as business confidence returns to the highest levels seen since 2010 in the NAB Monthly Business Survey and businesses are re-hiring, ramping up production and creating new jobs.

The campaign launches with a film that highlights the ability of business owners to see opportunities that others don’t, to see ideas that are hiding in plain sight, and ultimately, the ability to make ideas more.

NAB’s general manager marketing, business, Elly Bloom, commented: “We understand how passionate Australian business owners are and wanted to celebrate their creativity and ability to make ideas more. This is a commitment that NAB is here to support them in bringing those ideas to life via our team of business experts being our 6000 business bankers, specialists and support staff around the country.”

Clemenger BBDO ECD Richard Williams added, “Ideas are at the core of every successful business of every size. We wanted to remind businesses of the power of ideas and that NAB has the expertise to make them so much more.”

Mindshare managing director, Christian Solomon, said, “Business is key for the future success of Australia. This is how important they are. NAB recognise this and celebrate it consistently. Make Ideas More was used as a way to support businesses to think creatively, adapt, and grow.”

Credits:

Client:
Suzana Ristevski – Executive, Group Marketing

Elly Bloom – Executive, Business & Private Bank Marketing

Faycal Ben Abdellaziz – Head of Group Brand

Simon O’Connor – Head of Agri/Metro Marketing

Sue Brailsford – Senior Consultant, Brand Management

Daniel Hill – Senior Consultant, Brand Management

William Leabeater – Senior Consultant, Agri/Metro Campaign Management

Ben Knighton – Manager, Brand Campaign Delivery

Tiffany Duck – Consultant, Brand Campaign Delivery

Alastair Sykes – Consultant, Brand Campaign Delivery

Susanna Hondrokostas – Manager, Brand Identity

Samir Elbelli – Consultant, Brand Identity

Creative Agency: Clemenger BBDO

Media Agency: Mindshare

Production:

Production Company: Photoplay

Director: Byron Quandary

Executive Producer: Oliver Lawrance

Head of Production: Emma Thompson

DOP: Thom Neal

Editor: Byron Quandary

Online & Post Production: White Chocolate

Music Supervision: Level Two Music

Sound Studio: Rumble Studios

Sound Engineer: Tone Ashton

Casting Company: i4casting

Casting Director: Joseph Wijangco

Stills Production Company: Photoplay Photography

Photographer: Chris Budgeon

Producer: Ross Colebatch

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