Petbarn Announced As Inside Retail Omni Channel Retailer Of The Year
The Greencross network engaged its online, supply chain, IT and in-store operations to work seamlessly and quickly with one another to deliver a seamless customer experience during the peak of the pandemic, introducing Zero Contact Click & Collect in 60 mins and online free Same Day Delivery 7 days a week.
In partnership with Uber, Petbarn rolled out a 57-minute average delivery time and a fastest delivery time of 17 minutes through its e-commerce business.
CEO of Greencross, (Petbarn and Greencross Vets), George Wahby (pictured) said he’s delighted to take out Omni Channel Retailer of the Year and it’s a testament to an amazing team of passionate people who put pets and pet parents first, always.
“In the last year we have fundamentally changed our way of operating to respond to customer needs, never resting on past successes or old models. We continue to innovate to deliver the very best omni customer experience,” said Wahby.
“Everything we do and everything we range is for a pet’s health and wellness. As the only multi-channel offer made up of retail stores (Petbarn and City Farmers), veterinary clinics (Greencross Vets) and Emergency and Referral vet hospitals (Animal Emergency Centre, Animal Referral Hospital, Veterinary Referral Hospital, AVSARC, AAERC) Puppy School Academy, Groomers and other pet services, we believe our role is to innovate and lead the market in integrated pet care.”
Collectively the network acted quickly to make impactful change to business operations to better serve and deliver a seamless customer and patient experience in 2020. Greencross Vets continued to provide critical care for Australian pets throughout 2020, seeing patients daily across the nation.
In May, Greencross Vets launched WebVet – a service enabling 24/7 emergency access, where pet parents can speak to a qualified Greencross vet via video call anytime, anywhere.
During the peak of the pandemic, Greencross Vets changed its normal working arrangements to introduce minimal contact vet care at its clinics, allowing patients to drop and collect their pets outside the clinic to minimise contact. This extended to the Greencross network’s Animal Emergency Centres and Animal Referral Hospitals.
Petbarn was also quick to act on pet adoption and noticed a significant increase in visitors researching pet adoption and using its Dog Breed selection tool to find their perfect match.
Clearing the shelters and helping find forever homes for pets is one of Petbarn’s key passions. Last year through a partnership with Savour Life and the RSPCA, Petbarn were able to list available dogs on its website allowing visitors to apply to adopt online.
Within the first 6 months alone, Petbarn had over 120,000 applications for the 2,200 dogs available and over 7,155 dogs were adopted through Petbarn during the Covid-19 pandemic.
To top off an amazing year, through its partnership with the Animal Rescue Cooperative, Petbarn launched an initiative called ‘Acts of Kindness.’
This allowed 3,000 Aussies to nominate someone in-store or online for a pet care relief package comprised of a month’s worth of food and pet supplies.
Through both channels, Petbarn pledged $500k of pet care relief products, including 1.7 million meals to support animal rescue groups who rely on donations and volunteers to care for animals across Australia.
Petbarn, ranges over 8000 products and is a playground of choice and advice covering six pillars of pet wellness; nutrition, health & protection, play, comfort, training and grooming instore and online.
Its well-trained pet passionate team members and live chat Customer Service representatives are ‘on call’ to inspire and guide pet parents, informed by the largest network of vet specialists in Australia.
Please login with linkedin to comment
Latest News
Kantar: AVOD Subscribers Double In 12 Months
Study finds Aussies happy to watch ads on their streaming services. Or, are they just putting the kettle on more often?
Val Morgan Digital Exceeds All Campaign Uplift Benchmarks Via A 12-Month Brand Metrics Study
Val Morgan announces it has exceeded all its campaign benchmarks. Still can't get under an hour for the City To Surf.
Australian Retirement Trust launches monster of a campaign, by M&C Saatchi and Bohemia
Get offered a seat on the bus today? Knees creak like an old pirate's galleon? This retirement ad may be of interest.
Print Audits To Discontinue As Audited Media Association Of Australia Pivots To Support Influencer Marketing
Is it just B&T or are audits in the media industry suddenly becoming murkier than Roxy's husband's tax returns?
News Corp Australia Launches 2024 National Education Advocacy Initiative With Expanded Program
News Corp set to shine a light on the nation's schools in new series, giving illegal bikie gangs a well-earned rest.
Decoding The Consumer Maze: Urban List Report Reveals How Modern Shoppers Spiral From Discovery To Purchase
Latest report unravels a shopper's journey from the joy of discovery through to a nasty letter from a debt collector.
Cosmo Returns To Australia!
Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.
People & Culture Consultancy Human Kind Collective Launches To Plug HR Gap For Media Agencies
Does the very mention of HR have you struggling to remember last year's Christmas party? Get the sweats with this news.
‘We Want To Be A Growth Partner, Not Just A Media Buyer Or Someone That Makes Ads’ – Bohemia Boss On Agency’s Ambition
B&T's chatting with Bohemia boss Paul ‘Hutch’ Hutchison. Although we do think 'the dagger' a far superior nickname.
Initiative’s Geoff Clarke: ‘Youth Hits Targets With Enthusiasm, Experience Hits The Targets You Can’t See’
Initiative’s CCO Geoff Clarke on the value of experience in agencies. Not to mention quoting lines from Pulp Fiction.
The Iconic Teams Up With 5 Aussie Athletes For Latest Campaign
Fashion label brings in the athletes for new campaign, many of whom appear to have prepped with re-runs of Zoolander.
Seven West Media Secures New Director Of News & Current Affairs
After a tumultuous few weeks, Seven unveils director of news & current affairs. And B&T never uses tumultuous lightly.
Seven Network Expands NSW Sales Team With Two New Group Business Directors
Seven ramps up its NSW sales team. Both of whom are well versed in pronouncing Manu Feildel's croque-monsieur.
New PR Subscription Changing The Game For Aussie Start Ups
Need better PR? You can now buy it via a monthly subscription. Price does not include a fascinator or Moet piccolos.
Paul Kent At Centre Of Fresh Scandal After Alleged Street Brawl
Do you long for the fights, gouges & testicle grabs of footy's glory years? So too, it appears, does Paul Kent.
DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role
Disney's Tim Farmer shifts over to rideshare company DiDi. Taking with him his Donald Duck coffee mug & mouse ears.
As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed
The question remains: what will we see first? The end of cookies, alien invasion or Jesus's second coming?
Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
It's a Fast 10 with Scoundrel's Tim Bullock. Make it sound even faster by sucking on helium while reading it.
Outbrain Snatches Chris Oxley From Foxtel Media
Foxtel's Chris Oxley shifts over to Outbrain, but not before having his press photo taken in the wilds of the Daintree.
oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
Like to quell the road rage with super cute pics of fluffy marsupials? This outdoor's just the ticket.
Are Media Cares For The Carers In Its Latest Social Change Campaign
Are Media calls on the government to add super payments to carers' payments. Remains silent on AUKUS, however.
In A Fragmented World, Engagement Is King
Today, B&T TV's talking fragmentation & engagement. But not in a down-on-one-knee sense of the word.
Kyle Sandilands On Advertising: “We Want Return Business. It’s No Good Just Taking Someone’s Money”
Kyle & Jackie O finally arrive on Melbourne radio. As yet, no sign of the monotonous and bitter AFL-NRL debate.
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.