Twitter Announces Rebrand (But The Bird Lives On!)

Twitter Announces Rebrand (But The Bird Lives On!)

Twitter has tweaked its iconic branding, giving a nod to the social media platform’s imperfections.

The new branding now includes new textures, pixels, movement and memes added to Twitter’s iconic bird logo, which remains front and center.

Company CMO Leslie Berland said Twitter’s branding was all about reflecting the users that populate it.

“The conversations on Twitter are messy and complex, intense and inspiring, hilarious and ridiculous, weird and ugly, shocking and beautiful, disturbing and moving. They’re raw and they’re real,” Berland said.

“We felt the brand expression we launched 5 years ago didn’t fully reflect the complexity, fluidity and power of the conversations today. So the team embarked on a unique challenge: to build a creative system for an iconic brand that’s complex and imperfect, by design.

“As always, we started with Tweets at the center. We then tore stuff apart and layered over again. We threw paint on photos, ripped posters, scratched out words, and faded images. We added textures and pixels, movement and memes.

The rebrand will also see the introduction of ‘Chirp’ a new typography “that’s flexible and expressive, bold, agile and fun”.

The branding will be included in videos and posters, presentations, GIFs and banners. Berland also hinted that it will be added to Twitter’s products in the coming months.

 




Please login with linkedin to comment

Twitter

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]